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Labelling and Data Management: it’s all about the bigger picture

Written by Romuald Braun in Life Sciences on 20/09/17


For some firms in life sciences, product labelling is treated as a distinct, manually-driven process. This is a legacy of an era when technology was trusted and reliable than it is now, and it’s also a major error, as it can leave an organisation vulnerable to risk, such as costly product recalls, and inefficiency.

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How Artificial Intelligence is impacting life sciences

Written by Elvis Paćelat in Life Sciences on 20/09/17


Artificial Intelligence (AI) is one of the most talked-about technologies of the last decade. It saw more deployment initially in other industries – telecoms and financial services (FS) were amongst the early adopters - but the past few years have seen a number of life sciences firms embrace AI and reap some of the benefits.

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Gain an edge in your website localization strategy: Understanding high-context and low-context cultures

Written by Gretchen VanDusartz in Global Content on 19/09/17


How does your website localization strategy measure up?  When a company’s website is well catered to its audiences’ linguistic and cultural preferences, it’s like a gold-paved, four-star experience that grandly ushers in customers.

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How a good web content management system supports SEO

Written by Joris Bekaert in Customer Experience on 21/08/17


SEO is important. Depending on the industry you’re in, almost half of your website traffic should be organic, i.e. generated through search engines such as Google.

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The three Office 365 must-have external collaboration tools

Written by Pieter Daems in Enterprise Content on 17/08/17


In our last business transformation session at AMPLEXOR in Belgium, I gave a presentation on how external collaboration is supported within Office 365. This presentation triggered a lot of questions with all the participants showing high interest in our demos.

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3 reasons why PDF files shouldn’t drive your content strategy

Written by Inês Pimentel in Customer Experience on 14/08/17


Technical communication is everything related to the creation and distribution of your company’s product support information. But while product documentation is created to help users - partners, suppliers, installers and customers - it’s not always user friendly! In fact, creating immersive and personalized experiences to all potential end users is one of today’s biggest challenges faced by marketers. 

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Enterprise collaboration: Anonymous vs. Authenticated sharing

Written by Pieter Daems in Enterprise Content on 08/08/17


Information within organizations is often shared through email attachments or vulnerable free file sharing solutions. This can have some serious consequences whenever the wrong information is being used or shared amongst others such as unclear instructions, decisions made on outdated information, lack of collaboration, etc.

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Enterprise World 2017: 3 top takeaways

Written by Jean-Bernard Saxel in Enterprise Content on 31/07/17


This year, together with colleagues and clients, I had the opportunity to attend OpenText Enterprise World 2017, the annual gathering of the OpenText community held in Toronto. This was a special moment for OpenText and expectations were high regarding the future strategy and positioning of their newly merged portfolio following the acquisition of Dell-EMC Enterprise Content Division in late January.

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Why a shift in society is changing UX and how to adapt

Written by Sam Vanhemelryck in Customer Experience on 06/07/17


AMPLEXOR was present as Gold partner at WebTomorrow 2017, the leading event in Belgium on the topics of digital marketing, entrepreneurship, innovation and society. During the 2 days of the conference we were immersed in tons of inspiration and insights from the digital world. There was, however, one topic that stuck with me: how changes in society impact the way we look at website user experience (UX) and conversion.

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Writing style guide for beginners: preparing content for translation

Written by Yashaswi Shetty in Global Content on 29/05/17


Translating your marketing content is crucial for engaging global audiences and optimizing business results. When defining your company’s localization strategy, choosing the right languages and staying on budget is just as important as the accuracy of the translation.

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IDMP: A Big Data Challenge for European Pharma

Written by Andrew Marr in Life Sciences on 23/05/17


At this year’s AMPLEXOR “Be The Expert 2017” event, Pharm Exec spoke to Andrew Marr about the implications of the EU’s new IDMP (Identification of Medicinal Products) regulations for the pharmaceutical industry.

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Bringing the language industry stakeholders together

Written by Anke Vogel in Global Content on 17/05/17


ELIA - the European Language Industry Association - brought to life a new event that focused on gathering all stakeholders in the language industry not only physically in a unique venue, but also unifying the different perspectives to foster and develop mutually beneficial and positive working relationships. Together was created by ELIA in 2016, and the first edition took place in Barcelona. This year, Berlin was chosen as the location - a perfect choice for a multicultural and fun event.

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