The annual Adobe Summit EMEA took place in London on 10 and 11 May, 2017. With the unpretentious tagline “The Digital Marketing Conference”, the event presented the attendees with a unique opportunity to hear about the latest trends in this fast-changing digital world and to get insights from marketing innovators and leading thinkers in the industry.Read more
As is the annual tradition, Drupal developers from all over the world gathered at Drupal Developer Days from 21 to 25 March, 2017. Every year, a different city in Europe hosts the event and engages an ad-hoc group of volunteers that strives to provide an experience that surpasses all previous Drupal Developer Days. After a successful event in Milan last year, the torch was passed to the southernmost part of Europa and the capital of Andalusia: Sevilla, Spain.Read more
Much has been said and written about digital transformation. Everything is being automated, robots steal our jobs, startups threaten the traditional business models… But what is the truth in all this? Are fintechs really a threat to the established values in the financial sector? Are banks “dinosaurs” lagging behind? Or is our perception off?Read more
The price of light is less than the cost of darkness.
Every marketer knows well-managed personalization across all marketing channels and the customer lifecycle helps build long-term customer relationships and fuels business success.Read more
Customer experience involves the creation of positive emotional connections between a business and its customers. These connections can happen through multiple touchpoints, but the most convenient and global one is still your company website.Read more
The Adobe Marketing Cloud is a set of Adobe products for marketers to manage their marketing efforts. One of those products is Adobe Experience Manager (AEM) which has as purpose to create and manage digital customer experiences across multiple channels including the web, mobile applications and communities. At AMPLEXOR, we have many different reasons why we love AEM.
Although we can list hundreds of gems and excellent features, we would like to present 6 parts that really stand out and are lovely to use (and that we think give AEM a competitive edge).Read more
The world's favourite open source CMS has gained increasing popularity in the marketing community. The latest version, Drupal 8 is proving to be a great choice for creating integrated digital frameworks, since its launch in 2015.
One of the many strong points of using Adobe Experience Manager (AEM) is its impressive array of out-of-the-box features. These are components or services that are readily available to be used in projects and can significantly speed up development. One important subset of these features is Adobe AEM Social Communities, a framework that combines all social and collaborative applications.Read more