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Why a shift in society is changing UX and how to adapt

Written by Sam Vanhemelryck in Customer Experience on 06/07/17


AMPLEXOR was present as Gold partner at WebTomorrow 2017, the leading event in Belgium on the topics of digital marketing, entrepreneurship, innovation and society. During the 2 days of the conference we were immersed in tons of inspiration and insights from the digital world. There was, however, one topic that stuck with me: how changes in society impact the way we look at website user experience (UX) and conversion.

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How to get your website to show up in search engine results

Written by Sridhar Krishnaraju in Customer Experience on 01/07/17


The internet is full of information and webpages, but only a small part of those is seen or used frequently. The reason is that those pages contain the most relevant information for internet users – according to search engines such as Google.

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6 ways to reduce your bounce rate

Written by Sridhar Krishnaraju in Customer Experience on 27/06/17


A bounce happens when a website visitor leaves a page without clicking further. The number of times that happens makes up the site’s bounce rate. Meaning: the ratio of total number of visits viewing only one page to the total number of visits. For instance, if 10 visitors go to a site but only 5 of them make further clicks on the page, the bounce rate for the site is 50%.

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Website, mobile app or both?

Written by Kevin Vaesen in Customer Experience on 21/06/17


Mobile applications - 'apps' - have quickly become an integral part of a modern, technology-centered lifestyle. Thinking back to our world just a couple of years ago - we didn't have access to every resource or service on the Internet, anywhere and anytime - it seemed terribly inconvenient, and makes us wonder how we ever managed to get anything done at all.

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Meet Sensei: the new new artificial intelligence star by Adobe

Written by Uli Henningsen in Customer Experience on 06/06/17


Artificial Intelligence (AI) is playing an increasingly important role in developing software products and solutions. A well-known example of this is IBM’s Watson, a technology that helps find patterns and insights buried in vast amounts of existing data.

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Adobe is changing the world through digital experiences

Written by Tim Vernaillen in Customer Experience on 24/05/17


The annual Adobe Summit EMEA took place in London on 10 and 11 May, 2017. With the unpretentious tagline “The Digital Marketing Conference”, the event presented the attendees with a unique opportunity to hear about the latest trends in this fast-changing digital world and to get insights from marketing innovators and leading thinkers in the industry.

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Recap of Drupal Developer Days 2017 in Seville

Written by Kevin Van Ransbeeck in Customer Experience on 08/05/17


As is the annual tradition, Drupal developers from all over the world gathered at Drupal Developer Days from 21 to 25 March, 2017. Every year, a different city in Europe hosts the event and engages an ad-hoc group of volunteers that strives to provide an experience that surpasses all previous Drupal Developer Days. After a successful event in Milan last year, the torch was passed to the southernmost part of Europa and the capital of Andalusia: Sevilla, Spain.

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Digital Transformation of the financial sector: are you a healthy or scared leader?

Written by Lode Vandermeulen in Customer Experience on 04/04/17


Much has been said and written about digital transformation. Everything is being automated, robots steal our jobs, startups threaten the traditional business models… But what is the truth in all this? Are fintechs really a threat to the established values in the financial sector? Are banks “dinosaurs” lagging behind? Or is our perception off?

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5 Top reasons why CRM is your BBF (Business Best Friend)

Written by Cláudia Vidreiro in Customer Experience on 30/03/17


Customer Relationship Management, or CRM, is not a novel concept, arisen from the technological boom or the needs of economic globalization. In fact, our great-grandmothers’ grocers undoubtedly used it – the register book they kept behind the counter and which listed who bought what each day or who owed what was an early predecessor to the current CRM applications.

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Managing anonymous and authenticated experiences across the customer lifecycle

Written by Inês Pimentel in Customer Experience on 23/03/17


Every marketer knows well-managed personalization across all marketing channels and the customer lifecycle helps build long-term customer relationships and fuels business success.

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