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Digital Transformation of the financial sector: are you a healthy or scared leader?

Written by Lode Vandermeulen in Customer Experience on 04/04/17


Much has been said and written about digital transformation. Everything is being automated, robots steal our jobs, startups threaten the traditional business models… But what is the truth in all this? Are fintechs really a threat to the established values in the financial sector? Are banks “dinosaurs” lagging behind? Or is our perception off?

To bring clarity to this discussion, AMPLEXOR and Sentia organized a roundtable discussion at the exclusive Belgian winery Nobel (Lochristi), bringing together several key players from the banking and insurance sector in Belgium.

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5 Top reasons why CRM is your BBF (Business Best Friend)

Written by Cláudia Vidreiro in Customer Experience on 30/03/17


The price of light is less than the cost of darkness.

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Managing anonymous and authenticated experiences across the customer lifecycle

Written by Inês Pimentel in Customer Experience on 23/03/17


Every marketer knows well-managed personalization across all marketing channels and the customer lifecycle helps build long-term customer relationships and fuels business success.

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Is it time for a new corporate website?

Written by Jörg Drescher in Customer Experience on 17/03/17


Customer experience involves the creation of positive emotional connections between a business and its customers. These connections can happen through multiple touchpoints, but the most convenient and global one is still your company website.

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6 marketing-reasons we love Adobe Experience Manager

Written by Simon De Schutter in Customer Experience on 22/02/17


The Adobe Marketing Cloud is a set of Adobe products for marketers to manage their marketing efforts. One of those products is Adobe Experience Manager (AEM) which has as purpose to create and manage digital customer experiences across multiple channels including the web, mobile applications and communities. At AMPLEXOR, we have many different reasons why we love AEM.

Although we can list hundreds of gems and excellent features, we would like to present 6 parts that really stand out and are lovely to use (and that we think give AEM a competitive edge).

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The enhanced marketing integration of Drupal 8

Written by Kevin Van Ransbeeck in Customer Experience on 02/02/17


The world's favourite open source CMS has gained increasing popularity in the marketing community. The latest version, Drupal 8 is proving to be a great choice for creating integrated digital frameworks, since its launch in 2015.

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Adobe AEM Social Communities: social content on your website

Written by Yannick Kalokerinos in Customer Experience on 25/01/17


One of the many strong points of using Adobe Experience Manager (AEM) is its impressive array of out-of-the-box features. These are components or services that are readily available to be used in projects and can significantly speed up development. One important subset of these features is Adobe AEM Social Communities, a framework that combines all social and collaborative applications.

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Drupal 8 embraces mobile technologies

Written by Jan Lemmens in Customer Experience on 11/01/17


Mobile devices are taking center stage in the online world. Mobile phones and tablet sales surpass those of desktop PCs. According to official Google statements mobile searches outnumber desktop searches in 10 countries, including Japan and the US.

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Drupal 8: what's in it for digital experience management?

Written by Joachim Willems in Customer Experience on 03/01/17


Drupal is a high-quality open source content management system. The software owes its quality to the large community of developers supporting it: contributing modules and maintaining existing ones. 

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Top 5 Digital Experience Challenges in 2017

Written by Damien Dewitte in Customer Experience on 27/12/16


Over the past years we've seen many long-predicted trends become reality, thanks to the work of innovative companies and passionate communities in making technology solutions reachable, usable and relevant. This also means that, in 2017, many more technical barriers will have gone down and the opportunities for digital marketers to deliver digital customer experiences will grow on a massive scale: mobile, social, omnichannel, predictive analytics, personalization – these are just a few of the key ingredients that digital marketers can use to cook up the perfect recipe.

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