Top 5 Digital Experience Challenges in 2017

Posted by Damien Dewitte on 27/12/16

Over the past years we've seen many long-predicted trends become reality, thanks to the work of innovative companies and passionate communities in making technology solutions reachable, usable and relevant. This also means that, in 2017, many more technical barriers will have gone down and the opportunities for digital marketers to deliver digital customer experiences will grow on a massive scale: mobile, social, omnichannel, predictive analytics, personalization – these are just a few of the key ingredients that digital marketers can use to cook up the perfect recipe.

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The ultimate marketing holidays calendar: from Thanksgiving to the New Year

Posted by Inês Pimentel on 29/11/16

Now that you know how much can be at stake for your company during this holiday season, it’s time to use our calendar below to plan and implement your own 2016 Christmas marketing strategy and campaigns. Not all of them may be applicable to your business, industry, country or region, so adapt your holiday marketing where it is necessary!

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The (digital) Holiday spirit: key stats

Posted by Inês Pimentel on 28/11/16

The holidays are here! For most of us this is the time to enjoy holiday cheer and be around family and friends, but for marketers it’s mostly the time to take advantage of the business opportunities the season has to offer. And there are plenty of reasons to celebrate!

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Customer Experience Comes First - The Adobe Symposia Debriefing

Posted by Damien Dewitte on 25/11/16

Adobe just closed the series of Adobe Symposia 2016 which were held in several big cities of the EMEA region.

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Geysir: Enhancing the Drupal experience for marketers and content authors

Posted by Jan Lemmens on 17/11/16

Learn the story behind AMPLEXOR’s work on Geysir - a free open source Drupal module that aims to advance the work of marketers and content authors by enabling website building and editing straight from the front-end.

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5 steps to an effective SEO strategy

Posted by Sridhar Krishnaraju on 26/09/16

Simply put, Search Engine Optimization (SEO) is the set of practices that helps your organization’s website achieve a higher ranking in online search engine results. However, you may ask yourself, “Why should I worry about where my business appears in the search results?”.

Consider this: 75% of the users never click past the first page of the search results for a query and 35% of all the clicks are shared by the first three organic results on the first page.

Two aspects are quite clear from this:

1. Users really trust websites that search engines provide them in the results for their search query;

2. They compare only a limited number of alternatives before they make a choice.

Furthermore, the leads generated from organic searches have a closing rate as high as 14.6%. But it doesn’t stop there.

Your online presence also has an effect on your offline business results. An early consumer survey showed that three out of four shoppers who find helpful information online are more likely to visit stores.

This is why SEO is so crucial. With SEO, a business can earn the trust of its customers and make sure it’s part of their considered options.

So, how is SEO able to achieve this? Here’s a brief overview of what makes it work.

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Adobe named Leader in Forrester Wave: Cross-Channel Campaign Management

Posted by Jill Bosmans on 25/07/16

Forrester has recently recognized Adobe as a Leader in the Forrester Wave™: Cross-Channel Campaign Management, Q2 2016. This report evaluates and compares the current offering and strategy of 15 providers of cross-channel campaign management, including also Selligent, Salesforce, IBM and others.

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Website A/B testing explained

Posted by Bart Albrecht on 19/07/16

A/B testing is the practice of running two variants of a website page (or email, display advertisement or social advertisement) in parallel, to test if website design and content choices are hitting the mark. It is a popular topic in digital marketing, since testing is the best way to check which website changes have the greatest effect on your KPIs, be it conversion rate, bounce rate or anything else.

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The evolving meaning of front-end development

Posted by Krista Caimo on 12/07/16

Front-end development has changed impressively over the last two decades (or since the beginning of the digital revolution). The possibilities have grown, but things didn’t get less complicated. Which evolution has this business gone through?

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How to attract more visitors to your blog

Posted by Sridhar Krishnaraju on 30/06/16

Blogs are a great way to build and maintain a loyal visitor base. If done well, blogging costs less to maintain and reaps higher ROI than any of the conventional marketing strategies that you may use to promote your business.

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