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Inês Pimentel

Inês Pimentel

Inês Pimentel is Content Manager at AMPLEXOR International and based in Lisbon. With broad experience in marketing and communication in tech, service and associative contexts, Inês joined AMPLEXOR in 2016 and specializes in marketing content for digital experience and enterprise collaboration solutions. She's certified by HubSpot in Inbound Marketing and Content Marketing.
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Recent Posts


6 Halloween treats for digital marketers

Written by Inês Pimentel in Customer Experience on 13/10/17


The trees are turning gold, the weather's getting colder, pumpkin spice lattes are back. Autumn is here and it means Halloween is right around the corner.

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3 reasons why PDF files shouldn’t drive your content strategy

Written by Inês Pimentel in Customer Experience on 14/08/17


Technical communication is everything related to the creation and distribution of your company’s product support information. But while product documentation is created to help users - partners, suppliers, installers and customers - it’s not always user friendly! In fact, creating immersive and personalized experiences to all potential end users is one of today’s biggest challenges faced by marketers. 

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Managing anonymous and authenticated experiences across the customer lifecycle

Written by Inês Pimentel in Customer Experience on 23/03/17


Every marketer knows well-managed personalization across all marketing channels and the customer lifecycle helps build long-term customer relationships and fuels business success.

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The ultimate marketing holidays calendar: from Thanksgiving to the New Year

Written by Inês Pimentel in Customer Experience on 29/11/16


Now that you know how much can be at stake for your company during this holiday season, it’s time to use our calendar below to plan and implement your own Christmas marketing strategy and campaigns. Not all of them may be applicable to your business, industry, country or region, so adapt your holiday marketing where it is necessary!

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The (digital) Holiday spirit: key stats

Written by Inês Pimentel in Customer Experience on 28/11/16


The holidays are here! For most of us this is the time to enjoy holiday cheer and be around family and friends, but for marketers it’s mostly the time to take advantage of the business opportunities the season has to offer. And there are plenty of reasons to celebrate!

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