BLOG
Customer Experience


Drupal 8 embraces mobile technologies

Written by Jan Lemmens in Customer Experience on 11/01/17


Mobile devices are taking center stage in the online world. Mobile phones and tablet sales surpass those of desktop PCs. According to official Google statements mobile searches outnumber desktop searches in 10 countries, including Japan and the US.

Read more

Drupal 8: what's in it for digital experience management?

Written by Joachim Willems in Customer Experience on 03/01/17


Drupal is a high-quality open source content management system. The software owes its quality to the large community of developers supporting it: contributing modules and maintaining existing ones. 

Read more

Top 5 Digital Experience Challenges in 2017

Written by Damien Dewitte in Customer Experience on 27/12/16


Over the past years we've seen many long-predicted trends become reality, thanks to the work of innovative companies and passionate communities in making technology solutions reachable, usable and relevant. This also means that, in 2017, many more technical barriers will have gone down and the opportunities for digital marketers to deliver digital customer experiences will grow on a massive scale: mobile, social, omnichannel, predictive analytics, personalization – these are just a few of the key ingredients that digital marketers can use to cook up the perfect recipe.

Read more

The ultimate marketing holidays calendar: from Thanksgiving to the New Year

Written by Inês Pimentel in Customer Experience on 29/11/16


Now that you know how much can be at stake for your company during this holiday season, it’s time to use our calendar below to plan and implement your own Christmas marketing strategy and campaigns. Not all of them may be applicable to your business, industry, country or region, so adapt your holiday marketing where it is necessary!

Read more

The (digital) Holiday spirit: key stats

Written by Inês Pimentel in Customer Experience on 28/11/16


The holidays are here! For most of us this is the time to enjoy holiday cheer and be around family and friends, but for marketers it’s mostly the time to take advantage of the business opportunities the season has to offer. And there are plenty of reasons to celebrate!

Read more

Customer Experience Comes First - The Adobe Symposia Debriefing

Written by Damien Dewitte in Customer Experience on 25/11/16



Adobe just closed the series of Adobe Symposia 2016 which were held in several big cities of the EMEA region.

Read more

Geysir: Enhancing the Drupal experience for marketers and content authors

Written by Jan Lemmens in Customer Experience on 17/11/16


Learn the story behind AMPLEXOR’s work on Geysir - a free open source Drupal module that aims to advance the work of marketers and content authors by enabling website building and editing straight from the front-end.


Read more

5 steps to an effective SEO strategy

Written by Sridhar Krishnaraju in Customer Experience on 26/09/16


Simply put, Search Engine Optimization (SEO) is the set of practices that helps your organization’s website achieve a higher ranking in online search engine results. However, you may ask yourself, “Why should I worry about where my business appears in the search results?”.

Consider this: 75% of the users never click past the first page of the search results for a query and 35% of all the clicks are shared by the first three organic results on the first page.

Read more

Adobe named Leader in Forrester Wave: Cross-Channel Campaign Management

Written by Jill Bosmans in Customer Experience on 25/07/16


Forrester has recently recognized Adobe as a Leader in the Forrester Wave™: Cross-Channel Campaign Management, Q2 2016. This report evaluates and compares the current offering and strategy of 15 providers of cross-channel campaign management, including also Selligent, Salesforce, IBM and others.

Read more

Website A/B testing explained

Written by Bart Albrecht in Customer Experience on 19/07/16


A/B testing is the practice of running two variants of a website page (or email, display advertisement or social advertisement) in parallel, to test if website design and content choices are hitting the mark. It is a popular topic in digital marketing, since testing is the best way to check which website changes have the greatest effect on your KPIs, be it conversion rate, bounce rate or anything else.

Read more