Every marketer knows well-managed personalization across all marketing channels and the customer lifecycle helps build long-term customer relationships and fuels business success.Read more
Customer experience involves the creation of positive emotional connections between a business and its customers. These connections can happen through multiple touchpoints, but the most convenient and global one is still your company website.Read more
The Adobe Marketing Cloud is a set of Adobe products for marketers to manage their marketing efforts. One of those products is Adobe Experience Manager (AEM) which has as purpose to create and manage digital customer experiences across multiple channels including the web, mobile apps and communities. At AMPLEXOR, we have many different reasons why we love AEM.
Although we can list hundreds of gems and excellent features, we would like to present 6 parts that really stand out and are lovely to use (and that we think give AEM a competitive edge).Read more
The world's favourite open source CMS has gained increasing popularity in the marketing community. The latest version, Drupal 8 is proving to be a great choice for creating integrated digital frameworks, since its launch in 2015.
One of the many strong points of using Adobe Experience Manager (AEM) is its impressive array of out-of-the-box features. These are components or services that are readily available to be used in projects and can significantly speed up development. One important subset of these features is Adobe AEM Social Communities, a framework that combines all social and collaborative applications.Read more
Drupal is a high-quality open source content management system. The software owes its quality to the large community of developers supporting it: contributing modules and maintaining existing ones.Read more
Over the past years we've seen many long-predicted trends become reality, thanks to the work of innovative companies and passionate communities in making technology solutions reachable, usable and relevant. This also means that, in 2017, many more technical barriers will have gone down and the opportunities for digital marketers to deliver digital customer experiences will grow on a massive scale: mobile, social, omnichannel, predictive analytics, personalization – these are just a few of the key ingredients that digital marketers can use to cook up the perfect recipe.Read more
Now that you know how much can be at stake for your company during this holiday season, it’s time to use our calendar below to plan and implement your own Christmas marketing strategy and campaigns. Not all of them may be applicable to your business, industry, country or region, so adapt your holiday marketing where it is necessary!Read more
The holidays are here! For most of us this is the time to enjoy holiday cheer and be around family and friends, but for marketers it’s mostly the time to take advantage of the business opportunities the season has to offer. And there are plenty of reasons to celebrate!Read more