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Recap of Drupal Developer Days 2017 in Seville

Written by Kevin Van Ransbeeck in Customer Experience on 08/05/17


As is the annual tradition, Drupal developers from all over the world gathered at Drupal Developer Days from 21 to 25 March, 2017. Every year, a different city in Europe hosts the event and engages an ad-hoc group of volunteers that strives to provide an experience that surpasses all previous Drupal Developer Days. After a successful event in Milan last year, the torch was passed to the southernmost part of Europa and the capital of Andalusia: Sevilla, Spain.

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Digital Transformation of the financial sector: are you a healthy or scared leader?

Written by Lode Vandermeulen in Customer Experience on 04/04/17


Much has been said and written about digital transformation. Everything is being automated, robots steal our jobs, startups threaten the traditional business models… But what is the truth in all this? Are fintechs really a threat to the established values in the financial sector? Are banks “dinosaurs” lagging behind? Or is our perception off?

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5 Top reasons why CRM is your BBF (Business Best Friend)

Written by Cláudia Vidreiro in Customer Experience on 30/03/17


Customer Relationship Management, or CRM, is not a novel concept, arisen from the technological boom or the needs of economic globalization. In fact, our great-grandmothers’ grocers undoubtedly used it – the register book they kept behind the counter and which listed who bought what each day or who owed what was an early predecessor to the current CRM applications.

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Managing anonymous and authenticated experiences across the customer lifecycle

Written by Inês Pimentel in Customer Experience on 23/03/17


Every marketer knows well-managed personalization across all marketing channels and the customer lifecycle helps build long-term customer relationships and fuels business success.

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Is it time for a new corporate website?

Written by Jörg Drescher in Customer Experience on 17/03/17


Customer experience involves the creation of positive emotional connections between a business and its customers. These connections can happen through multiple touchpoints, but the most convenient and global one is still your company website.

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6 marketing reasons why we love Adobe Experience Manager

Written by Simon De Schutter in Customer Experience on 22/02/17


The Adobe Marketing Cloud is a set of Adobe products for marketers to manage their marketing efforts. One of those products is Adobe Experience Manager (AEM) which has as purpose to create and manage digital customer experiences across multiple channels including the web, mobile apps and communities. At AMPLEXOR, we have many different reasons why we love AEM.

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The enhanced marketing integration of Drupal 8

Written by Kevin Van Ransbeeck in Customer Experience on 02/02/17


The world's favourite open source CMS has gained increasing popularity in the marketing community. The latest version, Drupal 8 is proving to be a great choice for creating integrated digital frameworks, since its launch in 2015.

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Adobe AEM Social Communities: social content on your website

Written by Yannick Kalokerinos in Customer Experience on 25/01/17


One of the many strong points of using Adobe Experience Manager (AEM) is its impressive array of out-of-the-box features. These are components or services that are readily available to be used in projects and can significantly speed up development. One important subset of these features is Adobe AEM Social Communities, a framework that combines all social and collaborative applications.

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Drupal 8 embraces mobile technologies

Written by Jan Lemmens in Customer Experience on 11/01/17


Mobile devices are taking center stage in the online world. Mobile phones and tablet sales surpass those of desktop PCs. According to official Google statements mobile searches outnumber desktop searches in 10 countries, including Japan and the US.

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Drupal 8: what's in it for digital experience management?

Written by Joachim Willems in Customer Experience on 03/01/17


Drupal is a high-quality open source content management system. The software owes its quality to the large community of developers supporting it: contributing modules and maintaining existing ones. 

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