Customer Experience

The ultimate marketing holidays calendar: from Thanksgiving to the New Year

Written by Inês Pimentel in Customer Experience on 29/11/16

Now that you know how much can be at stake for your company during this holiday season, it’s time to use our calendar below to plan and implement your own 2016 Christmas marketing strategy and campaigns. Not all of them may be applicable to your business, industry, country or region, so adapt your holiday marketing where it is necessary!

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The (digital) Holiday spirit: key stats

Written by Inês Pimentel in Customer Experience on 28/11/16

The holidays are here! For most of us this is the time to enjoy holiday cheer and be around family and friends, but for marketers it’s mostly the time to take advantage of the business opportunities the season has to offer. And there are plenty of reasons to celebrate!

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Customer Experience Comes First - The Adobe Symposia Debriefing

Written by Damien Dewitte in Customer Experience on 25/11/16

Adobe just closed the series of Adobe Symposia 2016 which were held in several big cities of the EMEA region.

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Geysir: Enhancing the Drupal experience for marketers and content authors

Written by Jan Lemmens in Customer Experience on 17/11/16

Learn the story behind AMPLEXOR’s work on Geysir - a free open source Drupal module that aims to advance the work of marketers and content authors by enabling website building and editing straight from the front-end.

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5 steps to an effective SEO strategy

Written by Sridhar Krishnaraju in Customer Experience on 26/09/16

Simply put, Search Engine Optimization (SEO) is the set of practices that helps your organization’s website achieve a higher ranking in online search engine results. However, you may ask yourself, “Why should I worry about where my business appears in the search results?”.

Consider this: 75% of the users never click past the first page of the search results for a query and 35% of all the clicks are shared by the first three organic results on the first page.

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Adobe named Leader in Forrester Wave: Cross-Channel Campaign Management

Written by Jill Bosmans in Customer Experience on 25/07/16

Forrester has recently recognized Adobe as a Leader in the Forrester Wave™: Cross-Channel Campaign Management, Q2 2016. This report evaluates and compares the current offering and strategy of 15 providers of cross-channel campaign management, including also Selligent, Salesforce, IBM and others.

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Website A/B testing explained

Written by Bart Albrecht in Customer Experience on 19/07/16

A/B testing is the practice of running two variants of a website page (or email, display advertisement or social advertisement) in parallel, to test if website design and content choices are hitting the mark. It is a popular topic in digital marketing, since testing is the best way to check which website changes have the greatest effect on your KPIs, be it conversion rate, bounce rate or anything else.

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The evolving meaning of front-end development

Written by Krista Caimo in Customer Experience on 12/07/16

Front-end development has changed impressively over the last two decades (or since the beginning of the digital revolution). The possibilities have grown, but things didn’t get less complicated. Which evolution has this business gone through?

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How to attract more visitors to your blog

Written by Sridhar Krishnaraju in Customer Experience on 30/06/16

Blogs are a great way to build and maintain a loyal visitor base. If done well, blogging costs less to maintain and reaps higher ROI than any of the conventional marketing strategies that you may use to promote your business.

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Observations from the Adobe Summit 2016: The Digital Marketing Conference

Written by Damien Dewitte in Customer Experience on 21/06/16

Adobe Summit EMEA is one of the year's high points in digital marketing. This year’s edition was the largest Summit so far, with over 5.000 attendees. Adobe shared its vision for digital marketing, along with sessions by brands and partners.

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