Every marketer knows well-managed personalization across all marketing channels and the customer lifecycle helps build long-term customer relationships and fuels business success.Read more
The Adobe Marketing Cloud is a set of Adobe products for marketers to manage their marketing efforts. One of those products is Adobe Experience Manager (AEM) which has as purpose to create and manage digital customer experiences across multiple channels including the web, mobile applications and communities. At AMPLEXOR, we have many different reasons why we love AEM.
Although we can list hundreds of gems and excellent features, we would like to present 6 parts that really stand out and are lovely to use (and that we think give AEM a competitive edge).Read more
One of the many strong points of using Adobe Experience Manager (AEM) is its impressive array of out-of-the-box features. These are components or services that are readily available to be used in projects and can significantly speed up development. One important subset of these features is Adobe AEM Social Communities, a framework that combines all social and collaborative applications.Read more
Forrester has recently recognized Adobe as a Leader in the Forrester Wave™: Cross-Channel Campaign Management, Q2 2016. This report evaluates and compares the current offering and strategy of 15 providers of cross-channel campaign management, including also Selligent, Salesforce, IBM and others.Read more
Adobe Summit EMEA is one of the year's high points in digital marketing. This year’s edition was the largest Summit so far, with over 5.000 attendees. Adobe shared its vision for digital marketing, along with sessions by brands and partners.Read more
This spring we attended the Adobe Summit in London, which was a brilliant opportunity to discover some great new features coming to Adobe Experience Manager (part of Adobe Marketing Cloud). We love to use AEM because of its versatility and power, and we’re even more thrilled now we know about the new possibilities on offer. Of particular interest are the improvements which Adobe is bringing to digital asset management.Read more
As it does every year, the Adobe Summit 2015 - The Digital Marketing Conference - gives us a glance at the future and upcoming possibilities within Adobe's Marketing Cloud. Adobe's primary goal is to show how it responds to the continuously present and strong demand for innovation.Read more
As it does every year, the Adobe Summit - The Digital Marketing Conference gives us a glance at the future and upcoming possibilities within Adobe's Marketing Cloud. Adobe's primary goal is to show how it responds to the continuously present and strong demand for innovation.
As a partner of Adobe, AMPLEXOR always attends these summits and the 2015 event saw 8 members of AMPLEXOR’s Adobe team attend the various sessions.
In this post, Eric Pieters (VP Professional Services at AMPLEXOR), reflects on 5 strategic topics he picked up during the summit.Read more
At the end of 2014 Adobe organized, as every year, a sneak peek webinar about its next release of Adobe Experience Manager (AEM). The new features and functionalities that Adobe envisions fit into the bigger strategy that the company outlined a few years ago.
AEM, one of the products within the Adobe Marketing Cloud, has seen increasing popularity in the last couple of years as a web content management solution among analysts, such as Gartner and Forrester, and end-users.