Customer Experience

5 Top reasons why CRM is your BBF (Business Best Friend)

Written by Cláudia Vidreiro in Customer Experience on 30/03/17

Customer Relationship Management, or CRM, is not a novel concept, arisen from the technological boom or the needs of economic globalization. In fact, our great-grandmothers’ grocers undoubtedly used it – the register book they kept behind the counter and which listed who bought what each day or who owed what was an early predecessor to the current CRM applications.

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