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Customer Experience


Meet Sensei: the new artificial intelligence star by Adobe

Written by Uli Henningsen in Customer Experience on 06/06/17


Artificial Intelligence (AI) is playing an increasingly important role in developing software products and solutions. A well-known example of this is IBM’s Watson, a technology that helps find patterns and insights buried in vast amounts of existing data.

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Digital Transformation of the financial sector: are you a healthy or scared leader?

Written by Lode Vandermeulen in Customer Experience on 04/04/17


Much has been said and written about digital transformation. Everything is being automated, robots steal our jobs, startups threaten the traditional business models… But what is the truth in all this? Are fintechs really a threat to the established values in the financial sector? Are banks “dinosaurs” lagging behind? Or is our perception off?

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Managing anonymous and authenticated experiences across the customer lifecycle

Written by Inês Pimentel in Customer Experience on 23/03/17


Every marketer knows well-managed personalization across all marketing channels and the customer lifecycle helps build long-term customer relationships and fuels business success.

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Is it time for a new corporate website?

Written by Jörg Drescher in Customer Experience on 17/03/17


Customer experience involves the creation of positive emotional connections between a business and its customers. These connections can happen through multiple touchpoints, but the most convenient and global one is still your company website.

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The ultimate marketing holidays calendar: from Thanksgiving to the New Year

Written by Inês Pimentel in Customer Experience on 29/11/16


Now that you know how much can be at stake for your company during this holiday season, it’s time to use our calendar below to plan and implement your own Christmas marketing strategy and campaigns. Not all of them may be applicable to your business, industry, country or region, so adapt your holiday marketing where it is necessary!

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The (digital) Holiday spirit: key stats

Written by Inês Pimentel in Customer Experience on 28/11/16


The holidays are here! For most of us this is the time to enjoy holiday cheer and be around family and friends, but for marketers it’s mostly the time to take advantage of the business opportunities the season has to offer. And there are plenty of reasons to celebrate!

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Customer Experience Comes First - The Adobe Symposia Debriefing

Written by Damien Dewitte in Customer Experience on 25/11/16



Adobe just closed the series of Adobe Symposia 2016 which were held in several big cities of the EMEA region.

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What I learned from J. Boye: web content management, big data & customer experience

Written by Berthold Ballet in Customer Experience on 23/01/15


In a previous blog post, I shared my thoughts on some sessions I attended on the J. Boye conference in Aarhus. While that post focused on digital trends and strategy in general, in this post I'd like to take you through some of the things I learned from the speakers when it comes to the subject of digital experience management.

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