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Customer Experience


Is it time for a new corporate website?

Written by Jörg Drescher in Customer Experience on 17/03/17


Customer experience involves the creation of positive emotional connections between a business and its customers. These connections can happen through multiple touchpoints, but the most convenient and global one is still your company website.

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6 marketing-reasons we love Adobe Experience Manager

Written by Simon De Schutter in Customer Experience on 22/02/17


The Adobe Marketing Cloud is a set of Adobe products for marketers to manage their marketing efforts. One of those products is Adobe Experience Manager (AEM) which has as purpose to create and manage digital customer experiences across multiple channels including the web, mobile applications and communities. At AMPLEXOR, we have many different reasons why we love AEM.

Although we can list hundreds of gems and excellent features, we would like to present 6 parts that really stand out and are lovely to use (and that we think give AEM a competitive edge).

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The enhanced marketing integration of Drupal 8

Written by Kevin Van Ransbeeck in Customer Experience on 02/02/17


The world's favourite open source CMS has gained increasing popularity in the marketing community. The latest version, Drupal 8 is proving to be a great choice for creating integrated digital frameworks, since its launch in 2015.

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Adobe AEM Social Communities: social content on your website

Written by Yannick Kalokerinos in Customer Experience on 25/01/17


One of the many strong points of using Adobe Experience Manager (AEM) is its impressive array of out-of-the-box features. These are components or services that are readily available to be used in projects and can significantly speed up development. One important subset of these features is Adobe AEM Social Communities, a framework that combines all social and collaborative applications.

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Drupal 8 embraces mobile technologies

Written by Jan Lemmens in Customer Experience on 11/01/17


Mobile devices are taking center stage in the online world. Mobile phones and tablet sales surpass those of desktop PCs. According to official Google statements mobile searches outnumber desktop searches in 10 countries, including Japan and the US.

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Drupal 8: what's in it for digital experience management?

Written by Joachim Willems in Customer Experience on 03/01/17


Drupal is a high-quality open source content management system. The software owes its quality to the large community of developers supporting it: contributing modules and maintaining existing ones. 

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The ultimate marketing holidays calendar: from Thanksgiving to the New Year

Written by Inês Pimentel in Customer Experience on 29/11/16


Now that you know how much can be at stake for your company during this holiday season, it’s time to use our calendar below to plan and implement your own Christmas marketing strategy and campaigns. Not all of them may be applicable to your business, industry, country or region, so adapt your holiday marketing where it is necessary!

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The (digital) Holiday spirit: key stats

Written by Inês Pimentel in Customer Experience on 28/11/16


The holidays are here! For most of us this is the time to enjoy holiday cheer and be around family and friends, but for marketers it’s mostly the time to take advantage of the business opportunities the season has to offer. And there are plenty of reasons to celebrate!

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5 steps to an effective SEO strategy

Written by Sridhar Krishnaraju in Customer Experience on 26/09/16


Simply put, Search Engine Optimization (SEO) is the set of practices that helps your organization’s website achieve a higher ranking in online search engine results. However, you may ask yourself, “Why should I worry about where my business appears in the search results?”.

Consider this: 75% of the users never click past the first page of the search results for a query and 35% of all the clicks are shared by the first three organic results on the first page.

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Website A/B testing explained

Written by Bart Albrecht in Customer Experience on 19/07/16


A/B testing is the practice of running two variants of a website page (or email, display advertisement or social advertisement) in parallel, to test if website design and content choices are hitting the mark. It is a popular topic in digital marketing, since testing is the best way to check which website changes have the greatest effect on your KPIs, be it conversion rate, bounce rate or anything else.

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