The internet is full of information and webpages, but only a small part of those is seen or used frequently. The reason is that those pages contain the most relevant information for internet users – according to search engines such as Google.Read more
A bounce happens when a website visitor leaves a page without clicking further. The number of times that happens makes up the site’s bounce rate. Meaning: the ratio of total number of visits viewing only one page to the total number of visits. For instance, if 10 visitors go to a site but only 5 of them make further clicks on the page, the bounce rate for the site is 50%.Read more
Simply put, Search Engine Optimization (SEO) is the set of practices that helps your organization’s website achieve a higher ranking in online search engine results. However, you may ask yourself, “Why should I worry about where my business appears in the search results?”.
Consider this: 75% of the users never click past the first page of the search results for a query and 35% of all the clicks are shared by the first three organic results on the first page.Read more
Blogs are a great way to build and maintain a loyal visitor base. If done well, blogging costs less to maintain and reaps higher ROI than any of the conventional marketing strategies that you may use to promote your business.Read more
SEO is important. Depending on the industry you’re in, almost half of your website traffic should be organic, i.e. generated through search engines such as Google.When we start work on new web projects, we usually get a lot of questions related to SEO-support from the marketing team, particularly on how the CMS of choice ensures that the web pages end up ranking as highly as possible in the Search Engine Result Pages (SERP). This is also why WCMS (Web Content Management System) vendors deliver support for SEO out-of-the box. Read more