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5 steps to an effective SEO strategy

Written by Sridhar Krishnaraju in Customer Experience on 26/09/16


Simply put, Search Engine Optimization (SEO) is the set of practices that helps your organization’s website achieve a higher ranking in online search engine results. However, you may ask yourself, “Why should I worry about where my business appears in the search results?”.

Consider this: 75% of the users never click past the first page of the search results for a query and 35% of all the clicks are shared by the first three organic results on the first page.

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How to attract more visitors to your blog

Written by Sridhar Krishnaraju in Customer Experience on 30/06/16


Blogs are a great way to build and maintain a loyal visitor base. If done well, blogging costs less to maintain and reaps higher ROI than any of the conventional marketing strategies that you may use to promote your business.

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6 ways to reduce your bounce rate

Written by Sridhar Krishnaraju in Customer Experience on 16/06/16


A bounce happens when a website visitor leaves a page without clicking further. The number of times that happens makes up the site’s bounce rate. Meaning: the ratio of total number of visits viewing only one page to the total number of visits. For instance, if 10 visitors go to a site but only 5 of them make further clicks on the page, the bounce rate for the site is 50%.

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How to get your Website to Show up in Search Engine Results

Written by Sridhar Krishnaraju in Customer Experience on 17/03/16


The internet is full of information and webpages, but only a small part of those is seen or used frequently. The reason is that those pages contain the most relevant information for internet users – according to search engines such as Google.

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