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6 ways to reduce your bounce rate

Written by Sridhar Krishnaraju in Customer Experience on 27/06/17


A bounce happens when a website visitor leaves a page without clicking further. The number of times that happens makes up the site’s bounce rate. Meaning: the ratio of total number of visits viewing only one page to the total number of visits. For instance, if 10 visitors go to a site but only 5 of them make further clicks on the page, the bounce rate for the site is 50%.

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6 marketing reasons why we love Adobe Experience Manager

Written by Simon De Schutter in Customer Experience on 22/02/17


The Adobe Marketing Cloud is a set of Adobe products for marketers to manage their marketing efforts. One of those products is Adobe Experience Manager (AEM) which has as purpose to create and manage digital customer experiences across multiple channels including the web, mobile apps and communities. At AMPLEXOR, we have many different reasons why we love AEM.

Although we can list hundreds of gems and excellent features, we would like to present 6 parts that really stand out and are lovely to use (and that we think give AEM a competitive edge).

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The enhanced marketing integration of Drupal 8

Written by Kevin Van Ransbeeck in Customer Experience on 02/02/17


The world's favourite open source CMS has gained increasing popularity in the marketing community. The latest version, Drupal 8 is proving to be a great choice for creating integrated digital frameworks, since its launch in 2015.

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App vs Website: mobile convenience over user experience

Written by Jan Lemmens in Customer Experience on 19/02/15


You are at home sitting on the couch and reading a movie review in your favorite magazine. The movie looks great and you want to check the nearest theater’s showtimes. Let’s say there are 2 options here: use your laptop which is in your bag or grab your phone out of your pocket.

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