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Direct marketing under the new General Data Protection Regulation: The Media Tactics case

Written by Bart Willems in Enterprise Content on 22/03/17


On 9 March 2017, the UK’s Information Commissioner's Office (ICO) announced it would issue one of its highest fines to Media Tactics, a UK-based provider of marketing data, for violating terms of using citizen’s personal information. The ICO is an independent authority established to uphold information rights in the public interest, and according to its press release, it fined Media Tactics 307.000EUR for not complying with the UK’s privacy regulations. This blog describes why Media Tactics was fined and how this case relates to the European Union’s new General Data Protection Regulation (GDPR).

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