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How to engage customers worldwide: Transcreate your global marketing content

Written by Sharon Austin in Global Content on 19/04/18


Consumer behavior has transformed in the last decade as technology influences access to information, buying habits and pace of the purchase cycle. This has shifted the way companies approach marketing to engage customers worldwide. While brand loyalty can still be a strong motivator, capturing that loyalty lies in engaging the customer to create positive experiences. The marketer’s role is all about engagement – because engaged customers keep coming back.

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Can IDMP Transform the Way Life Sciences Firms Make Business Decisions?

Written by Frits Stulp in Life Sciences on 17/04/18


IDMP is a life sciences hot topic - Frits Stulp, Managing Director at Iperion Life Sciences Consultancy explores how organizations can use data smarter and more effectively

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How the MDR Directive Will Impact Packaging and Labeling Requirements in Europe

Written by Collette Bowers Vahed in Life Sciences on 14/04/18


It’s no exaggeration to say that the European Medical Device Regulation (EU MDR) is one of the most impactful pieces of legislation to hit the industry in decades. It was established to ensure a robust, transparent, predictable and sustainable regulatory framework for medical devices in the EU, improving health and safety while supporting innovation.

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Taking learning experience to new heights: BARBRI’s success story

Written by Pierrick Danielo in Enterprise Content on 12/04/18


The BARBRI group is a multinational organization originating from the United States that supports law students, attorneys and other professionals with specialized training. Operating since 1967, BARBRI was the creator of the first BAR prep course, which has already helped more than 1.3 million lawyers around the world pass a U.S. bar exam.

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Regulatory Operational Efficiency: Is Current RIM Fit for Purpose?

Written by John Cogan in Life Sciences on 10/04/18


John Cogan, head of innovation at Kinapse, thinks otherwise – and he’s on a mission to inspire change.

New drives to boost efficiency and agility around regulatory operations are all well and good. But it is very hard to consider alternative delivery models for activities – for instance outsourcing of post-approval licence management - if existing processes are held together by chewing gum and string. 

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5 reasons to be curious about Kentico 11

Written by Benoît Laxenaire in Customer Experience on 04/04/18


We have been really enthusiastic about our recently announced partnership with Kentico and following the positive market reaction, we are now planning some joint initiatives. From next April 10 to 12, we will be together at the eMarketing Paris to take visitors on a tour through our integrated strategy to better attract, convert and retain their audience.  Through a live workshop and hands-on demos at our booth, this will be a great opportunity to discover the latest version of the user-friendly Kentico’s CMS platform and its out-of-the-box marketing features.

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5 ways you can improve your company’s translation quality

Written by Iñaki Hernández-Lasa in Global Content on 29/03/18


It’s a common misconception—your translation provider is solely responsible for improving your translation quality.

As a translation provider, it is our job to provide you with accurate and reliable translation services—but did you know there are things often outside of our control that can affect the overall quality of your translations?

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6 best practices for Adobe Experience Manager website projects

Written by Henry Kuijpers in Customer Experience on 21/03/18


Adobe Experience Manager (AEM) is an enormous enterprise web content management system. It is packed with functionalities which enable content authors to create great digital experiences.

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Global marketing campaigns: Is your approach personalized for each locale?

Written by Gretchen Sampair in Global Content on 16/03/18


You’ve created the perfect global marketing campaign, and now it’s time to unveil it across your 12 key markets. Great! Time to break out the champagne and watch as the new revenue rolls in.

But will your message resonate equally among all your culturally diverse audiences?

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SEO vs SEA: Get your digital marketing budget right

Written by Sam Vanhemelryck in Customer Experience on 08/03/18


Whether you're starting out with managing your online presence or you’re a seasoned digital marketing professional, all the possibilities in this digital world can be a bit daunting and it’s often hard to see the beginning of this journey. It’s not just difficult to plan activities and assign resources, but also to set priorities right in your digital marketing budget and manage your investments as efficiently as possible.

 

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Intelligent document and data capture technologies and why they matter

Written by Marc Basten in Enterprise Content on 02/03/18


Working with AMPLEXOR, I am able to understand and assist organizations where Enterprise Content systems (ECS) are paired with Enterprise Capture platforms. However, I notice that in almost all organizations the Enterprise capture platform is not regarded with the same business relevance as the ECS.

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Highlights from Alfresco DevCon 2018

Written by Hans De Bal in Enterprise Content on 26/02/18


Alfresco DevCon 2018 wrapped up a couple of weeks ago, and as a proud member of the Alfresco community, it was an exciting one to be part of. After all, Alfresco finally returned to host their annual dedicated developer conference, after a 6 year hiatus and two successful BeeCon events in 2016 and 2017 organized by the independent group Order of the Bee.

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