Adobe Experience Manager (AEM) is an enormous enterprise web content management system. It is packed with functionalities which enable content authors to create great digital experiences.Read more
You’ve created the perfect global marketing campaign, and now it’s time to unveil it across your 12 key markets. Great! Time to break out the champagne and watch as the new revenue rolls in.
But will your message resonate equally among all your culturally diverse audiences?Read more
Whether you're starting out with managing your online presence or you’re a seasoned digital marketing professional, all the possibilities in this digital world can be a bit daunting and it’s often hard to see the beginning of this journey. It’s not just difficult to plan activities and assign resources, but also to set priorities right in your digital marketing budget and manage your investments as efficiently as possible.
Working with AMPLEXOR, I am able to understand and assist organizations where Enterprise Content systems (ECS) are paired with Enterprise Capture platforms. However, I notice that in almost all organizations the Enterprise capture platform is not regarded with the same business relevance as the ECS.Read more
The whole point of working with a new translation provider to centralize your program is to get all localization activity under control, once and for all. That means unifying all efforts for faster project turnaround, more cost savings and better global branding consistency. So, while taking on a new provider could strike some as intimidating, it’s actually one of the best things you can do to structure and streamline a localization program that’s run amok.Read more
Adobe Experience Manager (AEM) is a powerful web content management system with a strong focus on simplifying the management of complex digital experiences and multi-sites. But as with any system, there is always room for improvement. Copying content between acceptance and production environments in website development, or between author and publish servers (instances) is often hard to manage if you’re not a developer or administrator. So how can authors, editors and content managers copy content and assets between sites?Read more
Alfresco DevCon 2018 wrapped up a couple of weeks ago, and as a proud member of the Alfresco community, it was an exciting one to be part of. After all, Alfresco finally returned to host their annual dedicated developer conference, after a 6 year hiatus and two successful BeeCon events in 2016 and 2017 organized by the independent group Order of the Bee.Read more
Machine translation solutions have taken the world by storm. With promises for faster turnaround, lower costs and near-human quality levels, it’s easy to see why many businesses ask for it upfront. And it’s only gaining in popularity and sophistication as the technology advances.Read more
It’s hardly exaggerating to say that the consequences for mistranslation of labeling and packaging in life sciences are potentially catastrophic. Most importantly, there is a substantial risk of patient safety that could occur, where, for example, misinterpretations in dosing could mean a matter of life or death.Read more
From education to religion and spirituality through gaming, the concept of “flow” has been widely used across a variety of fields. More recently, it’s been gaining increased popularity within human resources as a powerful technique to keep employees happy and motivated, and therefore more productive in the workplace.Read more
Life sciences is a challenging sector to operate in. Competition is tough, and success requires a combination of business agility and control.
But although life sciences is subject to stringent and ever-changing regulation, it can have a tendency to manage content for international markets in an inefficient and error-prone way.Read more
Life sciences firms are used to an on-going stream regulatory hurdles, and the upcoming ISO IDMP compliance is another to add to the list. But ISO IDMP is also a little different, and promotes the kind of structure and discipline needed if organisations want to really break new ground and take their businesses forward.
How can organisations use ISO IDMP to change the way they operate, and to transform their master data management?Read more