AMPLEXOR
BLOG


The ultimate holiday marketing calendar: from Thanksgiving to the New Year

Written by Inês Pimentel in Customer Experience on 20/11/17


With the days from Black Friday through Christmas drawing in 50-100% more revenue compared to shopping days throughout the rest of the year, it’s no surprise so much is at stake for companies during the holiday season. If you’re unsure about when to direct your marketing efforts, it’s time to use our holiday marketing calendar to plan and implement your strategy and campaigns. Not all dates may be applicable to your business, industry, country or region, so adapt your holiday marketing strategy where it is necessary!

Read more

Adobe Symposium Amsterdam 2017: Experience at the heart of business

Written by Robin Brouns in Customer Experience on 15/11/17


Adobe Symposium Amsterdam took place last 6 November and brought together business leaders, senior marketers, creative directors and IT executives from large B2B and B2C companies around the motto “Make experience your business”.

Read more

Glaswegian Hospitality Sets the Tone for A Successful ISPOR Glasgow Conference

Written by Dana Weiss in Life Sciences on 14/11/17


AMPLEXOR Life Sciences exhibited at the 20th Annual European Congress of ISPOR - The International Society for Pharmacoeconomic Research - in Glasgow, Scotland last week. The conference drew more than 4700 attendees from the health economics and outcomes research (HEOR) community with this year’s theme being “The Evolution of Value in Health Care”. Topics discussed included the evolution of Health Technology Assessments (HTAs), the use of Real-World Evidence (RWE) to Support Regulatory Approvals, and Reimbursement Systems Across Europe.
Read more

Defining a localization strategy: Translating logos across cultures

Written by Gretchen VanDusartz in Global Content on 14/11/17


Logos are a key element of a comprehensive localization strategy because they proudly boast your cultivated attitude and brand promise – they represent everything your company stands for. But what do you do if these logos do the exact opposite in another country? What if your cool, fresh image falls flat on the international scene because you failed to address that aspect of marketing localization?

Read more

Augmented Reality technology: What’s in it for your business?

Written by Gilberto Picareta in Customer Experience on 13/11/17


Augmented Reality (AR) is becoming part of our everyday lives, through entertainment, gaming, communication and most recently, business. Offering a new world of experiences to demanding prospects, customers and end users, the interest in AR has been increasing significantly across industries.

Read more

DevOps and why it should matter when selecting your technology partner

Written by Dennis Van Aelst in Enterprise Content on 13/11/17


You might have heard the term DevOps and wondered if it is a new process, a new technology, a job title or something entirely different. Or maybe you’re more tech-savvy and automatically thought about continuous delivery, agile and infrastructure as code. But it is much more than that.

Read more

PRIIPs Key Information Document (KID) Translation – Is your business ready?

Written by Gretchen VanDusartz in Global Content on 31/10/17


European financial services companies will be required to manage an immense amount of Key Information Document translation once the PRIIPs regulation goes into effect on 1 January 2018. This is a large undertaking; however, there are solutions that can centralize and streamline Key Information Document translation to ensure compliant, standardized, industry-specific information is successfully delivered to consumers across Europe.

Read more

Documentum problems and how to fix them: #2 – Using diacritic characters in search

Written by Willem Lavrijssen in Enterprise Content on 30/10/17


In the second post of the series “Documentum problems and how to fix them”, where we describe problems our team has encountered when implementing Documentum for customers and share how to fix them, we’ll look at using diacritic characters in case insensitive xCP searches and Postgres.

Read more

3 critical localization testing methods for software and websites

Written by Gretchen VanDusartz in Global Content on 24/10/17


When you’re ready to have your software or website adapted for new markets, there’s a lot to consider. For example, what kind of testing will you require to ensure your final product is top notch?

Read more

Full house in Leuven to discuss the future of case management

Written by Tom Laureys in Enterprise Content on 23/10/17


Enabling a 360 degree view of customers to deliver best-in-class experience was the motto of the Modern Case Management with Alfresco seminar AMPLEXOR hosted on 19 October in Leuven, Belgium. Over a networking lunch, Bert Moons, Senior System Engineer at Alfresco joined our ECM team represented by Hans de Bal and myself, together with a full house audience to discuss the latest case management trends and how technology is keeping pace with rising customer demands.

Read more

Labelling and Data Management: it’s all about the bigger picture

Written by Romuald Braun in Life Sciences on 20/09/17


For some firms in life sciences, product labelling is treated as a distinct, manually-driven process. This is a legacy of an era when technology was trusted and reliable than it is now, and it’s also a major error, as it can leave an organisation vulnerable to risk, such as costly product recalls, and inefficiency.

Read more

How Artificial Intelligence is impacting life sciences

Written by Elvis Paćelat in Life Sciences on 20/09/17


Artificial Intelligence (AI) is one of the most talked-about technologies of the last decade. It saw more deployment initially in other industries – telecoms and financial services (FS) were amongst the early adopters - but the past few years have seen a number of life sciences firms embrace AI and reap some of the benefits.

Read more