So, you’re looking for a new digital experience management (let’s call it web content management 2.0) platform? You’re in luck: nowadays, there’s a wide variety of products to choose from - either an integrated, comprehensive solution (such as Adobe Marketing Cloud, SDL Customer Experience Cloud or SiteCore Experience Platform) or an open source solution (such as Drupal) combined with other marketing software.Read more
A slogan. It seems pretty straightforward. Translating a few words, or even a sentence, shouldn’t be all that complicated, right?
And yet we’ve seen countless examples of when localizing slogans has gone awry—from big global brands—illustrating just how tricky translating slogans can be.
Anybody recall Pepsi’s “Come alive with the Pepsi generation” tagline being translated into “Pepsi brings your ancestors back from the grave” in Chinese?Read more
Ever since OpenText announced that it was buying Dell EMC’s Enterprise Content Division (ECD), much has been speculated about the future of Documentum and associated products such as Captiva, InfoArchive and LEAP. The acquisition not only placed long-term competitors’ Documentum and OpenText ECM side-by-side as a single solution, but it also reinforced that the product family will hit most companies’ shortlists when reevaluating their enterprise content strategy.Read more
The holiday season is here and it’s the time for marketers to take advantage of the business opportunities the busiest time of the year has got to offer. And there are plenty of reasons to celebrate! We’ve scoured all our sources and curated the key trends and customer behavior insights to drive your Digital Marketing efforts through the season – there’s a lot of optimism for this year!Read more
Life sciences firms are used to an on-going stream regulatory hurdles, and the upcoming ISO IDMP compliance is another to add to the list. But ISO IDMP is also a little different, and promotes the kind of structure and discipline needed if organisations want to really break new ground and take their businesses forward.
How can organisations use ISO IDMP to change the way they operate, and to transform their master data management?Read more
With the days from Black Friday through Christmas drawing in 50-100% more revenue compared to shopping days throughout the rest of the year, it’s no surprise so much is at stake for companies during the holiday season. If you’re unsure about when to direct your marketing efforts, it’s time to use our holiday marketing calendar to plan and implement your strategy and campaigns. Not all dates may be applicable to your business, industry, country or region, so adapt your holiday marketing strategy where it is necessary!Read more
Logos are a key element of a comprehensive localization strategy because they proudly boast your cultivated attitude and brand promise – they represent everything your company stands for. But what do you do if these logos do the exact opposite in another country? What if your cool, fresh image falls flat on the international scene because you failed to address that aspect of marketing localization?Read more
You might have heard the term DevOps and wondered if it is a new process, a new technology, a job title or something entirely different. Or maybe you’re more tech-savvy and automatically thought about continuous delivery, agile and infrastructure as code. But it is much more than that.Read more
European financial services companies will be required to manage an immense amount of Key Information Document translation once the PRIIPs regulation goes into effect on 1 January 2018. This is a large undertaking; however, there are solutions that can centralize and streamline Key Information Document translation to ensure compliant, standardized, industry-specific information is successfully delivered to consumers across Europe.Read more
For some firms in life sciences, product labelling is treated as a distinct, manually-driven process. This is a legacy of an era when technology was trusted and reliable than it is now, and it’s also a major error, as it can leave an organisation vulnerable to risk, such as costly product recalls, and inefficiency.Read more