Adobe Campaign Standard: new features to improve marketing automation

    Adobe Campaign Standard is improving the marketing automation experience to both developers and marketers. Discover what’s new!

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    Adobe has been releasing major improvements updates to its marketing suite, and Adobe Campaign Standard (ACS) wasn’t left out. ACS is the fully web-based, out of the box alternative to the Adobe Campaign Classic, having the same look & feel as the other pieces of the Adobe Experience Cloud.

    Explore the new features that have been recently released to make multichannel campaigns even easier to design, deploy and monitor.

     

    1.     Email designer

    Email designer is one of my personal favorite new features in Adobe Campaign. It provides content managers with a WYSIWYG interface that works similar to Adobe Experience Manager (AEM), where you can easily drag different components into e-mail templates without any knowledge of HTML. Developers also gained new functionality to create branded custom components to support more engaging marketing campaigns.

    Other functionalities of the email designer include the use of dynamic images from Adobe Target, the ability to automatically import content from a URL and a package of out of the box email templates that are ready to help you get your email marketing up and running in no time at all.

     

     

    2.     Mobile view

    Together with the new email designer, a dedicated mobile view has been added to ACS, allowing marketers and content managers to fine tune their email campaigns for mobile display and ensure a responsive design on any device. The new design options include changing backgrounds and color schemes, adapting margins and choosing different fonts for optimal rendering on smaller screens.

     

    Mobile interface for the email designer tool in Adobe Campaign Standard

    Mobile interface for the email designer tool in Adobe Campaign Standard

     

    3.     Copy / paste activity

    Workflows have gone through some upgrades and copy/paste activity is just one of them. It’s now possible to duplicate workflows’ activities (targeting criteria, execution commands, data manipulation, etc.) by copy and pasting. You can do so for both single activities as well as entire workflows, within the same workflow or to a new one. This feature is only available as long as it’s within the same instance of your ACS – for example, it will not work from a test environment to a production environment.

    If you’ve been building complex drip campaigns, you’re probably sighing in relief at the time this feature will save you when setting up your next nurturing workflow.

     

    Adobe Campaign Standard interface: duplicating workflow activities

    Adobe Campaign Standard interface: duplicating workflow activities

     

    4.     Add payload to the external signal activity

    Up until now, it was only possible to trigger a new workflow within the same customer journey from an external signal activity (activities designed to be placed as the first activity of a given workflow). The updated workflow builder enables you to move any campaign parameter from one workflow to another, or from a different platform (i.e. AEM) to Adobe Campaign, via a REST API call. Parameters can be any element of the campaign pieces, like HTML code to fill the email template, a Boolean query to determine if something is true or false, contact properties, etc. This new feature also includes new test activity, which allows to run tests on this functionality. 

     

    5.     Securing landing pages

    Among the improvements to security, I’d highlight Google reCAPTCHA – it’s now impossible to spam landing pages without any action from your prospects and customers. This tool detects any abusive traffic, helping you to prevent spam bot submissions on your web forms.

     

    6.     Mobile in-app messaging

    By adding the mobile in-app functionality, Adobe Campaign allows you to do deliver push messaging or in-app notifications to your users while they are directly active in your mobile app, on both Android and iOS. By also including dynamic reports and secure handshake between Mobile SDK and MCIAS (Marketing Cloud In-App Messaging Service that serves the In-App rules to the SDK), this new feature also protects your users’ personal data, by clearing out message cache every time the user logs out. This ensures your users’ data does not fall into malicious hands.

     

    In-App Messaging allows marketers to trigger rich messaging to app users

    In-App Messaging allows marketers to trigger rich messaging to app users

     

    7.     Local notifications

    It is now possible to inform your app users when new content becomes available, by using local notifications. While in-app messages are delivered to users within the app while they’re using it, local notifications are pushed to the phone directly. This means local notifications will be sent even when the user has no internet access or when the app is not running in the background.

     

    8.     Product listings in transactional emails

    Product collections can now be referenced in transactional email messages. This can come in handy for retargeting campaigns, when creating a cart abandonment email, for example, listing all the products that were in the user's cart with their respective image, price and link to each product page.

     

    Creating a cart abandonment email in Adobe Campaign

    Creating a cart abandonment email in Adobe Campaign

     

    9.     Control panel

    This new feature is developed to increase the efficiency of your Adobe Campaign Standard ACS technical administration team, making sure they can easily manage the settings of your instance of the application. Through an intuitive interface accessible to Admin users only, you can track usage of key assets, as well as perform ongoing application maintenance.

     

    Adobe Campaign Standard: control panel

    Adobe Campaign Standard: control panel

     

    Adobe is constantly improving Adobe Campaign Standard, making sure that both marketers and webmasters are always eagerly waiting for the newest releases. And we are no exception! We’re looking forward to what the upcoming updates will bring to campaign management.

    Published on 08/10/19    Last updated on 22/10/19

    #Adobe, #Digital Marketing, #Digital Strategy

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