Gráinne Maycock is VP Sales at Amplexor, based in Dublin, Ireland. With over 17 years of executive-level experience in the localization industry, she has worked with many of the world’s largest organizations across the IT, life sciences, consumer products, telecommunications, manufacturing and marketing verticals. With a passion for delivering measurable results, Gráinne helps customers worldwide to create and implement content programs that increase their global market share and revenue. Gráinne was a member of the LocWorld committee and is involved in helping with Brand2Global, a global marketing event. She is also a regular speaker on globalization and localization topics at industry events.