Customer Experience

SEO vs SEA: Get your digital marketing budget right

Written by Sam Vanhemelryck in Customer Experience on 08/03/18

Whether you're starting out with managing your online presence or you’re a seasoned digital marketing professional, all the possibilities in this digital world can be a bit daunting and it’s often hard to see the beginning of this journey. It’s not just difficult to plan activities and assign resources, but also to set priorities right in your digital marketing budget and manage your investments as efficiently as possible.


Read more

Tips and tools to import and export content in AEM

Written by Nik De Muyer in Customer Experience on 26/02/18

Adobe Experience Manager (AEM) is a powerful web content management system with a strong focus on simplifying the management of complex digital experiences and multi-sites. But as with any system, there is always room for improvement. Copying content between acceptance and production environments in website development, or between author and publish servers (instances) is often hard to manage if you’re not a developer or administrator. So how can authors, editors and content managers copy content and assets between sites?

Read more

10 tips to manage a multilingual website in Drupal 8

Written by Maarten Segers in Customer Experience on 09/02/18

In a previous blog post I wrote about how building a multilingual website has vastly improved in Drupal 8. At first glance, you may think it’s easy: "just translate the site into x languages”, but once you start asking yourself the right questions, you may be surprised about the factors you need to consider and the issues that might come up. We suggest you take into consideration the following tips to manage a multilingual website in Drupal 8 before you start.

Read more

5 digital design trends to watch for in 2018

Written by T.J. Besaw in Customer Experience on 18/01/18

It certainly seems like 2018 will be an exciting year for digital design. Now, more than ever before, we have an abundance of data at our fingertips, processing power that was unthinkable only a few years ago, plus, technological advancements that have created whole new means of communication and digital interaction. And it all seems to be moving forward at an astonishing speed.

Read more

The German VR day: defining the present and future of virtual reality

Written by Jörg Drescher in Customer Experience on 09/01/18

Between all the rising VR and AR events you may also find this little gem in Berlin. The 2nd German VR day took place on 7th December and was all about the expanded possibilities of VR in business, beyond traditional applications such as gaming.

Read more

Think without your yellow box - Criteria for replacing Google Search Appliance

Written by Ruben Thys in Customer Experience on 21/12/17

Following Google’s announcement that it would be phasing out their enterprise solution for search, known as Google Search Appliance (GSA), a lot of enterprise customers need to start searching for a worthy alternative search engine. If your organization is one of those impacted, an exciting, educational and fun journey awaits you.

Read more

10 most common issues in Digital Experience projects (and how to avoid them)

Written by Ruben Thys in Customer Experience on 12/12/17

Since I started working in Digital Experience 10 years ago, I have been involved in fascinating projects across a variety of sectors, ranging from media, finance to government, retail and manufacturing. Even with such diverse requirements and scopes, I keep coming across the same recurrent problems, which affect the timeline, budget and long-term success of the project. To make life easier and to save you a lot of headaches, I have made my personal top 10 of most common issues in Digital Experience projects and how they can be avoided.

Read more

Making sense of out of the box solutions in digital experience management

Written by Ruben Thys in Customer Experience on 05/12/17

So, you’re looking for a new digital experience management (let’s call it web content management 2.0) platform? You’re in luck: nowadays, there’s a wide variety of products to choose from - either an integrated, comprehensive solution (such as Adobe Marketing Cloud, SDL Customer Experience Cloud or SiteCore Experience Platform) or an open source solution (such as Drupal) combined with other marketing software.

Read more

Key digital marketing predictions to ring in the holiday spirit

Written by Inês Pimentel in Customer Experience on 24/11/17

The holiday season is here and it’s the time for marketers to take advantage of the business opportunities the busiest time of the year has got to offer. And there are plenty of reasons to celebrate! We’ve scoured all our sources and curated the key trends and customer behavior insights to drive your Digital Marketing efforts through the season – there’s a lot of optimism for this year!

Read more

The ultimate holiday marketing calendar: from Thanksgiving to the New Year

Written by Inês Pimentel in Customer Experience on 20/11/17

With the days from Black Friday through Christmas drawing in 50-100% more revenue compared to shopping days throughout the rest of the year, it’s no surprise so much is at stake for companies during the holiday season. If you’re unsure about when to direct your marketing efforts, it’s time to use our holiday marketing calendar to plan and implement your strategy and campaigns. Not all dates may be applicable to your business, industry, country or region, so adapt your holiday marketing strategy where it is necessary!

Read more