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Making sense of out of the box solutions in digital experience management

Written by Ruben Thys in Customer Experience on 05/12/17


So, you’re looking for a new digital experience management (let’s call it web content management 2.0) platform? You’re in luck: nowadays, there’s a wide variety of products to choose from - either an integrated, comprehensive solution (such as Adobe Marketing Cloud, SDL Customer Experience Cloud or SiteCore Experience Platform) or an open source solution (such as Drupal) combined with other marketing software.

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Key digital marketing predictions to ring in the holiday spirit

Written by Inês Pimentel in Customer Experience on 24/11/17


The holiday season is here and it’s the time for marketers to take advantage of the business opportunities the busiest time of the year has got to offer. And there are plenty of reasons to celebrate! We’ve scoured all our sources and curated the key trends and customer behavior insights to drive your Digital Marketing efforts through the season – there’s a lot of optimism for this year!

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The ultimate holiday marketing calendar: from Thanksgiving to the New Year

Written by Inês Pimentel in Customer Experience on 20/11/17


With the days from Black Friday through Christmas drawing in 50-100% more revenue compared to shopping days throughout the rest of the year, it’s no surprise so much is at stake for companies during the holiday season. If you’re unsure about when to direct your marketing efforts, it’s time to use our holiday marketing calendar to plan and implement your strategy and campaigns. Not all dates may be applicable to your business, industry, country or region, so adapt your holiday marketing strategy where it is necessary!

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Adobe Symposium Amsterdam 2017: Experience at the heart of business

Written by Robin Brouns in Customer Experience on 15/11/17


Adobe Symposium Amsterdam took place last 6 November and brought together business leaders, senior marketers, creative directors and IT executives from large B2B and B2C companies around the motto “Make experience your business”.

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Augmented Reality technology: What’s in it for your business?

Written by Gilberto Picareta in Customer Experience on 13/11/17


Augmented Reality (AR) is becoming part of our everyday lives, through entertainment, gaming, communication and most recently, business. Offering a new world of experiences to demanding prospects, customers and end users, the interest in AR has been increasing significantly across industries.

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8 best practices for scaling agile development successfully

Written by Dimitri Honlet in Customer Experience on 06/11/17


Quite a few companies have already switched to agile methodologies like Scrum or Kanban for the development of their digital applications. However, due to the growing popularity of these applications and the increasing expectations of the users, the development teams are growing quickly and the need to apply the agile methodologies on a larger scale is getting bigger.

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The AWEsome AR and VR experience in Munich

Written by Jörg Drescher in Customer Experience on 27/10/17


AWE, the world’s largest and longest running AR & VR conference and expo was subtitled with Superpowers to Change the World. The review comments on Facebook were indeed euphoric from absolutely fabulous to AWEsome with 36 ratings and 4.6 out of 5 stars. Infact, the number of exhibitors just doubled from 46 last year in Berlin to 86 this month in Munich.

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Virtual Reality: Disrupting traditional marketing techniques

Written by Marc Haarmeier in Customer Experience on 17/10/17


Virtual reality (VR) is not a new concept. From the 19th century’s 360-degree murals to the 1990’s arcade games, the idea of simulating emerging experiences has been constantly appealing the most creative minds.

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6 Halloween treats for digital marketers

Written by Inês Pimentel in Customer Experience on 13/10/17


The trees are turning gold, the weather's getting colder, pumpkin spice lattes are back. Autumn is here and it means Halloween is right around the corner.

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How a good web content management system supports SEO

Written by Joris Bekaert in Customer Experience on 21/08/17


SEO is important. Depending on the industry you’re in, almost half of your website traffic should be organic, i.e. generated through search engines such as Google.

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