« View all Customer Experience posts

Managing anonymous and authenticated experiences across the customer lifecycle

Written by Inês Pimentel on 23/03/17

Every marketer knows well-managed personalization across all marketing channels and the customer lifecycle helps build long-term customer relationships and fuels business success.

Well-managed personalization across marketing channels fuels business success

In the pre-digital era, audience segmentation was expensive and difficult to scale. Today, technology enables marketers to segment, target and contact large numbers of consumers at lower costs and more precisely measure results.  However, even with all the technology available, getting to know your customers can be an overwhelming task. 

When you identify your target audience and gather information about them, questions emerge: How should you manage this data? To what extent can this information be used? Should anonymous and authenticated users be treated differently, and if so, how? On which target group(s) should you focus your marketing efforts?

The following ebook by Adobe presents best practices to consider when managing segmentation and targeting and creating personalized customer experiences. The guide provides a deep-dive into digital experiences for both anonymous and authenticated users:

  • The difference between anonymous users and unknown users
  • The continuum from anonymous to authenticated profiles
  • The benefits of well-executed personalization
  • The right technology to optimize your personalization approach
  • Real-world examples of how to combine user information

Download ebook - Managing anonymous and authenticated experiences across the customer lifecycle


Adobe, Customer Experience, Personalization

Inês Pimentel

Written by Inês Pimentel

Inês Pimentel is Content Manager at AMPLEXOR International and based in Lisbon. With broad experience in marketing and communication in tech, service and associative contexts, Inês joined AMPLEXOR in 2016 and specializes in marketing content for digital experience and enterprise collaboration solutions. She's certified by HubSpot in Inbound Marketing and Content Marketing.

Related posts