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Why you shouldn’t blindly trust Google Analytics reports

Sam.Vanhemelryck@amplexor.com (Sam Vanhemelryck) — Mon, 25 Jun 2018 05:34:54 GMT

When starting with site analysis to gain insights on how visitors are using your website, Google Analytics (GA) is by far the most popular tool of choice for digital marketers and web analysts around the world, including myself.

9 do's and don'ts of responsive design for navigation

maarten.krijn@amplexor.com (Maarten Krijn) — Mon, 11 Jun 2018 08:20:00 GMT

It all started in 2015 when Google released Mobilegeddon, a mobile-friendly ranking algorithm created to give a boost to mobile-friendly pages in Google’s mobile search results. Search engines nowadays expect sites to be accessible on a wide variety of device dimensions as part of their SEO optimization strategy. From traditional computers and tablets, to the small screens of low-end smartphones, websites need to be accessible everywhere and on all platforms. In this post, we'll be looking at the do's and don'ts of designing navigation for multiple devices.

The future of Digital Lending: Is your organization leading the way?

Kevin.dewilde@amplexor.com (Kevin De Wilde) — Mon, 04 Jun 2018 09:00:00 GMT

As mobile devices and the internet have been transforming every area of business, the banking industry is no exception. Most financial institutions already have well-integrated online services in their customers’ offer, providing account accessibility and monitoring, alongside with traditional services. Online communication has also been made easier and customers’ queries are promptly addressed digitally. Conversely, digital loaning has been slower to impress. Customers may see a digital-only loaning process as a hindrance to the safety and security of the information they provide, lacking a reassuring human dimension and a margin for assessing, comparing and rethinking. Banks may fear that a completely automated loaning process could be too rigid to correctly address the needs of the borrower, whilst not preventing nor confining the risks associated with such operations.

UX is not only design!

Sam.Vanhemelryck@amplexor.com (Sam Vanhemelryck) — Tue, 29 May 2018 08:35:00 GMT

User Experience or UX has been a hot topic for more than a few years now. Even if you are just slightly connected to the digital business world, you're often bombarded with articles, case studies and tips & tricks about UX.

Platform testing, a chain with many links

Elien De Vos — Thu, 24 May 2018 08:28:00 GMT

Platform testing, a chain with many links

Systems Sciences Institute at IBM reports that the cost to fix a bug found during implementation is around six times higher than the one identified during design, and 15 times more costly than when found during testing stage. Can you imagine how much money can be saved with a proper testing process in place right from the initial development stages?

GDPR and Digital Marketing: Adobe Experience Cloud to the rescue

uli.henningsen@amplexor.com (Uli Henningsen) — Mon, 21 May 2018 08:28:00 GMT

The European Union’s new General Data Protection Regulation (GDPR) governs EU consumers’ (EU citizens) private information. The regulation gains power before the end of May, but its impact on businesses worldwide is already noticeable by the number of privacy policy updates and email notifications we have been receiving daily from service providers, social media platforms, etc.

Web performance: the fast lane to better User Experience

jan.lemmens@amplexor.com (Jan Lemmens) — Wed, 09 May 2018 12:45:00 GMT

User experience (UX) is an essential part of a digital platform. If users are pleased with the way they interact with a product or a service, either online or in the physical world, chances are high that they will use it more and recommend it to their peers. When addressing the user experience of a website, or any kind of digital platform, amongst characteristics like accessibility, clarity and delight, speed has a significant (if not the most) impact (see image 1). Long response times can lead users to lose their attention and eventually even abandon the process you wanted them to go through.

AMPLEXOR and Swissloop: pursuing a vision for high-tech innovation

gilberto.picareta@amplexor.com (Gilberto Picareta) — Fri, 04 May 2018 05:21:15 GMT

AMPLEXOR is sponsoring the Swissloop team, the leading ETH Zurich project for the Elon Musk Hyperloop Competition. As a part of the continued commitment and passion for innovation and technological development, AMPLEXOR has partnered with the motivated students from EHT Zurich to change the future of transportation.

The Swiss army knife effect of component-based websites

David.VanderElst@amplexor.com (David Van der Elst) — Mon, 30 Apr 2018 07:08:59 GMT

Component-based platforms are amongst today's favorites for website developers and designers. Like a “Swiss army knife”, their scalable web architecture and flexible design features seem to adjust easily to everyone’s needs. But is it all so simple? Is there a price to pay for all this versatility? This blogpost will take you through a first-person experience with component-based websites.

Quick start guide for multilingual websites in Adobe Experience Manager

yannick.kalokerinos@amplexor.com (Yannick Kalokerinos) — Tue, 24 Apr 2018 07:28:00 GMT

One of the major challenges in large digital experience projects is organizing content over multiple websites and languages. While most web content management systems (WCMS) have some kind of support tools for multilingual websites, this is where Adobe Experience Manager (AEM) shines, with its implementation of Live Copy and Language Copy features.