BLOG
Customer Experience


Adobe Symposium Amsterdam 2017: Experience at the heart of business

Written by Robin Brouns in Customer Experience on 15/11/17


Adobe Symposium Amsterdam took place last 6 November and brought together business leaders, senior marketers, creative directors and IT executives from large B2B and B2C companies around the motto “Make experience your business”.

Read more

Augmented Reality technology: What’s in it for your business?

Written by Gilberto Picareta in Customer Experience on 13/11/17


Augmented Reality (AR) is becoming part of our everyday lives, through entertainment, gaming, communication and most recently, business. Offering a new world of experiences to demanding prospects, customers and end users, the interest in AR has been increasing significantly across industries.

Read more

Virtual Reality: Disrupting traditional marketing techniques

Written by Marc Haarmeier in Customer Experience on 17/10/17


Virtual reality (VR) is not a new concept. From the 19th century’s 360-degree murals to the 1990’s arcade games, the idea of simulating emerging experiences has been constantly appealing the most creative minds.

Read more

6 Halloween treats for digital marketers

Written by Inês Pimentel in Customer Experience on 13/10/17


The trees are turning gold, the weather's getting colder, pumpkin spice lattes are back. Autumn is here and it means Halloween is right around the corner.

Read more

Top 5 Digital Experience Challenges in 2017

Written by Damien Dewitte in Customer Experience on 27/12/16


Over the past years we've seen many long-predicted trends become reality, thanks to the work of innovative companies and passionate communities in making technology solutions reachable, usable and relevant. This also means that, in 2017, many more technical barriers will have gone down and the opportunities for digital marketers to deliver digital customer experiences will grow on a massive scale: mobile, social, omnichannel, predictive analytics, personalization – these are just a few of the key ingredients that digital marketers can use to cook up the perfect recipe.

Read more