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Key digital marketing predictions to ring in the holiday spirit

Written by Inês Pimentel in Customer Experience on 24/11/17


The holiday season is here and it’s the time for marketers to take advantage of the business opportunities the busiest time of the year has got to offer. And there are plenty of reasons to celebrate! We’ve scoured all our sources and curated the key trends and customer behavior insights to drive your Digital Marketing efforts through the season – there’s a lot of optimism for this year!

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The ultimate holiday marketing calendar: from Thanksgiving to the New Year

Written by Inês Pimentel in Customer Experience on 20/11/17


With the days from Black Friday through Christmas drawing in 50-100% more revenue compared to shopping days throughout the rest of the year, it’s no surprise so much is at stake for companies during the holiday season. If you’re unsure about when to direct your marketing efforts, it’s time to use our holiday marketing calendar to plan and implement your strategy and campaigns. Not all dates may be applicable to your business, industry, country or region, so adapt your holiday marketing strategy where it is necessary!

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Virtual Reality: Disrupting traditional marketing techniques

Written by Marc Haarmeier in Customer Experience on 17/10/17


Virtual reality (VR) is not a new concept. From the 19th century’s 360-degree murals to the 1990’s arcade games, the idea of simulating emerging experiences has been constantly appealing the most creative minds.

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6 Halloween treats for digital marketers

Written by Inês Pimentel in Customer Experience on 13/10/17


The trees are turning gold, the weather's getting colder, pumpkin spice lattes are back. Autumn is here and it means Halloween is right around the corner.

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Why a shift in society is changing UX and how to adapt

Written by Sam Vanhemelryck in Customer Experience on 06/07/17


AMPLEXOR was present as Gold partner at WebTomorrow 2017, the leading event in Belgium on the topics of digital marketing, entrepreneurship, innovation and society. During the 2 days of the conference we were immersed in tons of inspiration and insights from the digital world. There was, however, one topic that stuck with me: how changes in society impact the way we look at website user experience (UX) and conversion.

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Meet Sensei: the new artificial intelligence star by Adobe

Written by Uli Henningsen in Customer Experience on 06/06/17


Artificial Intelligence (AI) is playing an increasingly important role in developing software products and solutions. A well-known example of this is IBM’s Watson, a technology that helps find patterns and insights buried in vast amounts of existing data.

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Adobe is changing the world through digital experiences

Written by Tim Vernaillen in Customer Experience on 24/05/17


The annual Adobe Summit EMEA took place in London on 10 and 11 May, 2017. With the unpretentious tagline “The Digital Marketing Conference”, the event presented the attendees with a unique opportunity to hear about the latest trends in this fast-changing digital world and to get insights from marketing innovators and leading thinkers in the industry.

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The enhanced marketing integration of Drupal 8

Written by Kevin Van Ransbeeck in Customer Experience on 02/02/17


The world's favourite open source CMS has gained increasing popularity in the marketing community. The latest version, Drupal 8 is proving to be a great choice for creating integrated digital frameworks, since its launch in 2015.

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Drupal 8: what's in it for digital experience management?

Written by Joachim Willems in Customer Experience on 03/01/17


Drupal is a high-quality open source content management system. The software owes its quality to the large community of developers supporting it: contributing modules and maintaining existing ones. 

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Top 5 Digital Experience Challenges in 2017

Written by Damien Dewitte in Customer Experience on 27/12/16


Over the past years we've seen many long-predicted trends become reality, thanks to the work of innovative companies and passionate communities in making technology solutions reachable, usable and relevant. This also means that, in 2017, many more technical barriers will have gone down and the opportunities for digital marketers to deliver digital customer experiences will grow on a massive scale: mobile, social, omnichannel, predictive analytics, personalization – these are just a few of the key ingredients that digital marketers can use to cook up the perfect recipe.

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