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Making sense of out of the box solutions in digital experience management

Written by Ruben Thys in Customer Experience on 05/12/17


So, you’re looking for a new digital experience management (let’s call it web content management 2.0) platform? You’re in luck: nowadays, there’s a wide variety of products to choose from - either an integrated, comprehensive solution (such as Adobe Marketing Cloud, SDL Customer Experience Cloud or SiteCore Experience Platform) or an open source solution (such as Drupal) combined with other marketing software.

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Key digital marketing predictions to ring in the holiday spirit

Written by Inês Pimentel in Customer Experience on 24/11/17


The holiday season is here and it’s the time for marketers to take advantage of the business opportunities the busiest time of the year has got to offer. And there are plenty of reasons to celebrate! We’ve scoured all our sources and curated the key trends and customer behavior insights to drive your Digital Marketing efforts through the season – there’s a lot of optimism for this year!

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Adobe Symposium Amsterdam 2017: Experience at the heart of business

Written by Robin Brouns in Customer Experience on 15/11/17


Adobe Symposium Amsterdam took place last 6 November and brought together business leaders, senior marketers, creative directors and IT executives from large B2B and B2C companies around the motto “Make experience your business”.

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How a good web content management system supports SEO

Written by Joris Bekaert in Customer Experience on 21/08/17


SEO is important. Depending on the industry you’re in, almost half of your website traffic should be organic, i.e. generated through search engines such as Google.

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How to get your website to show up in search engine results

Written by Sridhar Krishnaraju in Customer Experience on 01/07/17


The internet is full of information and webpages, but only a small part of those is seen or used frequently. The reason is that those pages contain the most relevant information for internet users – according to search engines such as Google.

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Website, mobile app or both?

Written by Kevin Vaesen in Customer Experience on 21/06/17


Mobile applications - 'apps' - have quickly become an integral part of a modern, technology-centered lifestyle. Thinking back to our world just a couple of years ago - we didn't have access to every resource or service on the Internet, anywhere and anytime - it seemed terribly inconvenient, and makes us wonder how we ever managed to get anything done at all.

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Is it time for a new corporate website?

Written by Jörg Drescher in Customer Experience on 17/03/17


Customer experience involves the creation of positive emotional connections between a business and its customers. These connections can happen through multiple touchpoints, but the most convenient and global one is still your company website.

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6 marketing reasons why we love Adobe Experience Manager

Written by Simon De Schutter in Customer Experience on 22/02/17


The Adobe Marketing Cloud is a set of Adobe products for marketers to manage their marketing efforts. One of those products is Adobe Experience Manager (AEM) which has as purpose to create and manage digital customer experiences across multiple channels including the web, mobile apps and communities. At AMPLEXOR, we have many different reasons why we love AEM.

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The enhanced marketing integration of Drupal 8

Written by Kevin Van Ransbeeck in Customer Experience on 02/02/17


The world's favourite open source CMS has gained increasing popularity in the marketing community. The latest version, Drupal 8 is proving to be a great choice for creating integrated digital frameworks, since its launch in 2015.

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Adobe AEM Social Communities: social content on your website

Written by Yannick Kalokerinos in Customer Experience on 25/01/17


One of the many strong points of using Adobe Experience Manager (AEM) is its impressive array of out-of-the-box features. These are components or services that are readily available to be used in projects and can significantly speed up development. One important subset of these features is Adobe AEM Social Communities, a framework that combines all social and collaborative applications.

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