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Making sense of out of the box solutions in digital experience management

Written by Ruben Thys in Customer Experience on 05/12/17


So, you’re looking for a new digital experience management (let’s call it web content management 2.0) platform? You’re in luck: nowadays, there’s a wide variety of products to choose from - either an integrated, comprehensive solution (such as Adobe Marketing Cloud, SDL Customer Experience Cloud or SiteCore Experience Platform) or an open source solution (such as Drupal) combined with other marketing software.

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The ultimate holiday marketing calendar: from Thanksgiving to the New Year

Written by Inês Pimentel in Customer Experience on 20/11/17


With the days from Black Friday through Christmas drawing in 50-100% more revenue compared to shopping days throughout the rest of the year, it’s no surprise so much is at stake for companies during the holiday season. If you’re unsure about when to direct your marketing efforts, it’s time to use our holiday marketing calendar to plan and implement your strategy and campaigns. Not all dates may be applicable to your business, industry, country or region, so adapt your holiday marketing strategy where it is necessary!

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8 best practices for scaling agile development successfully

Written by Dimitri Honlet in Customer Experience on 06/11/17


Quite a few companies have already switched to agile methodologies like Scrum or Kanban for the development of their digital applications. However, due to the growing popularity of these applications and the increasing expectations of the users, the development teams are growing quickly and the need to apply the agile methodologies on a larger scale is getting bigger.

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The ultimate marketing holidays calendar: from Thanksgiving to the New Year

Written by Inês Pimentel in Customer Experience on 29/11/16


Now that you know how much can be at stake for your company during this holiday season, it’s time to use our calendar below to plan and implement your own Christmas marketing strategy and campaigns. Not all of them may be applicable to your business, industry, country or region, so adapt your holiday marketing where it is necessary!

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7 questions to evaluate your new digital solutions partner

Written by Tom Remans in Customer Experience on 07/10/16


In today’s world of endless possibilities in the field of digital solutions, it can be a struggle to find the best supplier amongst the vast number of digital agencies and IT implementation partners out there.

In this article, we want to give you a few tips on what you should be looking for when selecting a new digital solutions partner.

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Digital Experience Suite vs. Best of Breed (and why IT needs to leave room for experiments)

Written by Eric Pieters in Customer Experience on 08/12/15


There is an eternal discussion about using Best of Breed marketing solutions (a mix of technologies from different vendors) or Marketing Suites (where you buy the technology from one vendor).

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Content strategy, structure and challenges in a website project

Written by Jan Lemmens in Customer Experience on 26/11/15


When we look at the modern Web, we see a great variation in devices used for browsing. Those devices have various input methods (e.g. touch or voice), different screen sizes, etc. However, the difference not only lies in the range of devices used to consume digital content. A web browser is just one of the applications suitable for consuming content.

 

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6 best practices for managing projects in a distributed team

Written by Jochem Poesen in Customer Experience on 15/07/15


In 2013, AMPLEXOR opened its satellite office in Cluj, Romania. We soon started working on our first projects in cooperation with our new Romanian colleagues, which meant virtual meetings across countries, time zones and languages.

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Adobe Summit 2015: 3 announcements to keep track of

Written by Ruben Thys in Customer Experience on 21/05/15


As it does every year, the Adobe Summit 2015 - The Digital Marketing Conference - gives us a glance at the future and upcoming possibilities within Adobe's Marketing Cloud. Adobe's primary goal is to show how it responds to the continuously present and strong demand for innovation.

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5 strategic thoughts on the Adobe Summit 2015 (London)

Written by Eric Pieters in Customer Experience on 06/05/15


 As it does every year, the Adobe Summit - The Digital Marketing Conference gives us a glance at the future and upcoming possibilities within Adobe's Marketing Cloud. Adobe's primary goal is to show how it responds to the continuously present and strong demand for innovation.

As a partner of Adobe, AMPLEXOR always attends these summits and the 2015 event saw 8 members of AMPLEXOR’s Adobe team attend the various sessions.

In this post, Eric Pieters (VP Professional Services at AMPLEXOR), reflects on 5 strategic topics he picked up during the summit.

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