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6 Halloween treats for digital marketers

Written by Inês Pimentel in Customer Experience on 13/10/17


The trees are turning gold, the weather's getting colder, pumpkin spice lattes are back. Autumn is here and it means Halloween is right around the corner.

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3 reasons why PDF files shouldn’t drive your content strategy

Written by Inês Pimentel in Customer Experience on 14/08/17


Technical communication is everything related to the creation and distribution of your company’s product support information. But while product documentation is created to help users - partners, suppliers, installers and customers - it’s not always user friendly! In fact, creating immersive and personalized experiences to all potential end users is one of today’s biggest challenges faced by marketers. 

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Why a shift in society is changing UX and how to adapt

Written by Sam Vanhemelryck in Customer Experience on 06/07/17


AMPLEXOR was present as Gold partner at WebTomorrow 2017, the leading event in Belgium on the topics of digital marketing, entrepreneurship, innovation and society. During the 2 days of the conference we were immersed in tons of inspiration and insights from the digital world. There was, however, one topic that stuck with me: how changes in society impact the way we look at website user experience (UX) and conversion.

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Content strategy, structure and challenges in a website project

Written by Jan Lemmens in Customer Experience on 26/11/15


When we look at the modern Web, we see a great variation in devices used for browsing. Those devices have various input methods (e.g. touch or voice), different screen sizes, etc. However, the difference not only lies in the range of devices used to consume digital content. A web browser is just one of the applications suitable for consuming content.

 

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App vs Website: mobile convenience over user experience

Written by Jan Lemmens in Customer Experience on 19/02/15


You are at home sitting on the couch and reading a movie review in your favorite magazine. The movie looks great and you want to check the nearest theater’s showtimes. Let’s say there are 2 options here: use your laptop which is in your bag or grab your phone out of your pocket.

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