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Adobe Symposium Amsterdam 2017: Experience at the heart of business

Written by Robin Brouns in Customer Experience on 15/11/17


Adobe Symposium Amsterdam took place last 6 November and brought together business leaders, senior marketers, creative directors and IT executives from large B2B and B2C companies around the motto “Make experience your business”.

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The AWEsome AR and VR experience in Munich

Written by Jörg Drescher in Customer Experience on 27/10/17


AWE, the world’s largest and longest running AR & VR conference and expo was subtitled with Superpowers to Change the World. The review comments on Facebook were indeed euphoric from absolutely fabulous to AWEsome with 36 ratings and 4.6 out of 5 stars. Infact, the number of exhibitors just doubled from 46 last year in Berlin to 86 this month in Munich.

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Virtual Reality: Disrupting traditional marketing techniques

Written by Marc Haarmeier in Customer Experience on 17/10/17


Virtual reality (VR) is not a new concept. From the 19th century’s 360-degree murals to the 1990’s arcade games, the idea of simulating emerging experiences has been constantly appealing the most creative minds.

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Adobe is changing the world through digital experiences

Written by Tim Vernaillen in Customer Experience on 24/05/17


The annual Adobe Summit EMEA took place in London on 10 and 11 May, 2017. With the unpretentious tagline “The Digital Marketing Conference”, the event presented the attendees with a unique opportunity to hear about the latest trends in this fast-changing digital world and to get insights from marketing innovators and leading thinkers in the industry.

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