Customer Experience

Tips and tools to import and export content in AEM

Written by Nik De Muyer in Customer Experience on 26/02/18

Adobe Experience Manager (AEM) is a powerful web content management system with a strong focus on simplifying the management of complex digital experiences and multi-sites. But as with any system, there is always room for improvement. Copying content between acceptance and production environments in website development, or between author and publish servers (instances) is often hard to manage if you’re not a developer or administrator. So how can authors, editors and content managers copy content and assets between sites?

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Think without your yellow box - Criteria for replacing Google Search Appliance

Written by Ruben Thys in Customer Experience on 21/12/17

Following Google’s announcement that it would be phasing out their enterprise solution for search, known as Google Search Appliance (GSA), a lot of enterprise customers need to start searching for a worthy alternative search engine. If your organization is one of those impacted, an exciting, educational and fun journey awaits you.

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6 ways to reduce your bounce rate

Written by Sridhar Krishnaraju in Customer Experience on 27/06/17

A bounce happens when a website visitor leaves a page without clicking further. The number of times that happens makes up the site’s bounce rate. Meaning: the ratio of total number of visits viewing only one page to the total number of visits. For instance, if 10 visitors go to a site but only 5 of them make further clicks on the page, the bounce rate for the site is 50%.

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6 marketing reasons why we love Adobe Experience Manager

Written by Simon De Schutter in Customer Experience on 22/02/17

The Adobe Marketing Cloud is a set of Adobe products for marketers to manage their marketing efforts. One of those products is Adobe Experience Manager (AEM) which has as purpose to create and manage digital customer experiences across multiple channels including the web, mobile apps and communities. At AMPLEXOR, we have many different reasons why we love AEM.

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The enhanced marketing integration of Drupal 8

Written by Kevin Van Ransbeeck in Customer Experience on 02/02/17

The world's favourite open source CMS has gained increasing popularity in the marketing community. The latest version, Drupal 8 is proving to be a great choice for creating integrated digital frameworks, since its launch in 2015.

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App vs Website: mobile convenience over user experience

Written by Jan Lemmens in Customer Experience on 19/02/15

You are at home sitting on the couch and reading a movie review in your favorite magazine. The movie looks great and you want to check the nearest theater’s showtimes. Let’s say there are 2 options here: use your laptop which is in your bag or grab your phone out of your pocket.

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