Customer Experience

Website, mobile app or both?

Written by Kevin Vaesen in Customer Experience on 21/06/17

Mobile applications - 'apps' - have quickly become an integral part of a modern, technology-centered lifestyle. Thinking back to our world just a couple of years ago - we didn't have access to every resource or service on the Internet, anywhere and anytime - it seemed terribly inconvenient, and makes us wonder how we ever managed to get anything done at all.

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Is it time for a new corporate website?

Written by Jörg Drescher in Customer Experience on 17/03/17

Customer experience involves the creation of positive emotional connections between a business and its customers. These connections can happen through multiple touchpoints, but the most convenient and global one is still your company website.

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9 do's and don'ts of responsive design for navigation

Written by Maarten Krijn in Customer Experience on 19/05/15

On April 21, 2015, we saw Google release Mobilegeddon, a mobile-friendly ranking algorithm created to give a boost to mobile-friendly pages in Google’s mobile search results. Google now expects sites to be accessible on a wide variety of device dimensions. From traditional computers and tablets, to the small screens of low-end smartphones, websites need to be accessible everywhere and on all platforms

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App vs Website: mobile convenience over user experience

Written by Jan Lemmens in Customer Experience on 19/02/15

You are at home sitting on the couch and reading a movie review in your favorite magazine. The movie looks great and you want to check the nearest theater’s showtimes. Let’s say there are 2 options here: use your laptop which is in your bag or grab your phone out of your pocket.

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