Augmented Reality technology: What’s in it for your business?

    Check 5 real business use-cases of Augmented Reality technology for any modern business and discover why it’s gaining increasing interest across industries.

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    Augmented Reality (AR) is becoming part of our everyday lives, through entertainment, gaming, communication and most recently, business. Offering a new world of experiences to demanding prospects, customers and end users, the interest in AR has been increasing significantly across industries.

    But are we already capable to take any tangible value out of these technologies? Are they ready to be used for practical business purposes? We can confirm they are. Through recent client’ projects, we’ve been putting this to test, building real scenarios of Augmented Reality apps working for the purpose of service and customer experience through multiple business operations.

    If you’re curious about the AR possibilities in your own business context and how this new technology can upturn your revenue, check out these 5 real application areas:

    1. THE FUTURE OF ASSISTANCE & REPAIR

    Mobile technology was already a big step forward for maintenance services, putting information into the hands of technicians, when and where they need it—in the field, while at customers’ premises. But AR technology is bringing a whole new powerful world to on-site workers. Through heads-up displays on AR glasses or safety helmets, technicians are able to receive step-by-step guidance directly into their work setting, allowing them to succeed even in the most complex interventions.

    No more fumbling through complex manuals or losing time in long phone calls with remote expert teams. Workers just need to learn how to use the AR equipment, and they will be prepared to deliver first-class support, without the need of additional training.  Maintenance services will be faster, better and more efficient than ever.

    2. REMOTE EXPERT SUPPORT

    In the world of complex machinery and continuous technology development, no organization can expect to have an equal distribution of skills and experience through their workforce. AR technology allows you to place your most skilled workers wherever they are needed, without even leaving their desks. Through wearable Augmented Reality headsets, any field team or operator can be connected in real-time with your highly qualified experts. This creates a one-of-a-kind collaborative environment, giving onsite workers the access to an extra pair of experienced eyes, who will guide them through complex tasks or repairs with no margin for error. Without affecting onsite spatial awareness, the remote expert can easily assist the task and interact with onsite real scenario, through 3D models, audio and text annotations - all in the worker's field of vision. Field technicians will be empowered by unrivaled expertise, breaking down the skills gap that concerns more and more modern organizations. Companies will be able to provide first-class support and service for their clients around the world without incurring traveling cost and the cost of dedicating a highly qualified expert to each task.

    3. IMMERSIVE WORKPLACE TRAINING

    With training being one of the biggest slices of manufacturing companies’ budgets, looking for cost-effective solutions is a continuous concern. Opening the doors for creativity and innovation, AR enables companies not only to speed up the training processes but actually making them more effective for both employees and managers. Instead of the traditional classroom-based lectures or one-way e-learning sessions, Augmented Reality creates immersive learning experiences that will ensure higher knowledge retention.  With AR technology you will capture attendees’ full attention through training environments that replicate the real-world scenarios or products, delivering multi-sensory experiences resulting in greater depth of training and speed to proficiency.

    4. INNOVATIVE PRODUCT MARKETING

    Over recent years, modern marketers have been exploring the use of AR and VR technology to engage their customers with innovative experiences.  From fun gaming activities to comprehensive product demos, AR helps brands to interact with customers in all sorts of context: stores, tradeshows, or even at their own personal spaces (house, car, etc.).

    The potential is huge. Demanding customers expect premium experiences, that are both interactive and informative, and Augmented Reality is the perfect tool to stand-out and catch their eyes. And don’t expect it to be just a B2C marketing hype.  As Augmented Reality can be used on individual’s mobile devices, the opportunity to make consumers focus on specific offers, adjusted to their unique profiles will propagate fast across all industries and market segments.

    5. SUPERCHARGED SALES PRESENTATIONS

    Appealing to clients’ visual sense is one of most effective sales tactics.  Even the most basic product is easier to sell when you are able to visualize it. This is why sales reps usually carry around product catalogs, samples or prototypes. But presenting your whole product portfolio in a meeting or trade show is often hard due to the size, weight or quantity of products. Can you imagine the challenge when addressing products such as heavy manufacturing machinery? Augmented Reality technology makes it all easier. A sales rep can easily place any kind of equipment, regardless its size, in a meeting room through a simple hologram produced by a glass device. The impact of this highly interactive presentation is huge, with even better results than the traditional “real view”. Not only will this enable the clients to visualize any kind of product in a realistic way, but also makes it possible for them to perceive how the product exactly functions as well as see parts of the product that are hidden or covered in real life.

     

     

     

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    Published on 13/11/17    Last updated on 21/08/18

    #Augmented Reality, #Customer Experience

    About the author

    Gilberto Picareta is Manager for Strategic Accounts and Technology Evangelist at AMPLEXOR based in Zurich. His focus lies in listening and understanding the client requirements and drawing in the AMPLEXOR network to provide fitted solutions. As a digital native and with a background in business & finance, he consults companies on successfully unifying the worlds of IT and business.

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