Global Content

How to engage customers worldwide: Transcreate your global marketing content

Written by Sharon Austin in Global Content on 19/04/18

Consumer behavior has transformed in the last decade as technology influences access to information, buying habits and pace of the purchase cycle. This has shifted the way companies approach marketing to engage customers worldwide. While brand loyalty can still be a strong motivator, capturing that loyalty lies in engaging the customer to create positive experiences. The marketer’s role is all about engagement – because engaged customers keep coming back.

Read more

5 ways you can improve your company’s translation quality

Written by Iñaki Hernández-Lasa in Global Content on 29/03/18

It’s a common misconception—your translation provider is solely responsible for improving your translation quality.

As a translation provider, it is our job to provide you with accurate and reliable translation services—but did you know there are things often outside of our control that can affect the overall quality of your translations?

Read more

Global marketing campaigns: Is your approach personalized for each locale?

Written by Gretchen Sampair in Global Content on 16/03/18

You’ve created the perfect global marketing campaign, and now it’s time to unveil it across your 12 key markets. Great! Time to break out the champagne and watch as the new revenue rolls in.

But will your message resonate equally among all your culturally diverse audiences?

Read more

5 ways to simplify centralizing with a new translation provider

Written by Joe Bechtel in Global Content on 28/02/18

The whole point of working with a new translation provider to centralize your program is to get all localization activity under control, once and for all. That means unifying all efforts for faster project turnaround, more cost savings and better global branding consistency. So, while taking on a new provider could strike some as intimidating, it’s actually one of the best things you can do to structure and streamline a localization program that’s run amok.

Read more

3 questions on whether a machine translation solution is right for you

Written by Karina Martínez Ferber in Global Content on 16/02/18

Machine translation solutions have taken the world by storm. With promises for faster turnaround, lower costs and near-human quality levels, it’s easy to see why many businesses ask for it upfront. And it’s only gaining in popularity and sophistication as the technology advances.

Read more

4 pain points you may not realize you’re experiencing: Advantages of Globalization Consulting

Written by René Reinli in Global Content on 26/01/18

Expanding globally can be an exciting and rewarding—yet daunting—process. While there are countless advantages of globalization, it often means starting over in an unknown locale and building your business plan from the ground up to align with new markets. Planning requires recognizing and analyzing the risks and rewards, plus, ensuring you have the measures and partners in place to support you as you embark on this new journey.

Read more

Disruptive AI: Hype or Reality? Where are we on the Artificial Intelligence Timeline?

Written by Markus Welsch in Global Content on 19/01/18

The Hype

Artificial Intelligence (AI) and disruptive AI trends are generating an immense amount of hype and are even driving market dynamics, as illustrated by some sample facts and observations:

Read more

Shopping for a translation provider? The cost of translation services shouldn’t be your only deciding factor

Written by Rory Sampair in Global Content on 11/01/18

Having been in the business a long time, we understand just how crucial the cost of translation services is when weighing your vendor options. And honestly, trying to find a quality translation provider at a budget-friendly price shouldn’t have to be like looking for a needle in a haystack.

Read more

Fireballs, roosters and sing-offs: New Year customs worldwide

Written by Gretchen Sampair in Global Content on 29/12/17

As we begin to wrap up the holidays with a big red bow and prepare for the year ahead, we decided to take a closer look at how different cultures around the globe celebrate the New Year.

After all, New Year’s is about as close to a global holiday as we get. And more to that point, it shows that it’s possible to localize a holiday according to the country and culture in which it’s celebrated.

Read more

Ready for website localization? 5 multilingual SEO tips to get started

Written by Robert O’Shaughnessy in Global Content on 12/12/17

So you have a successful, optimized website. It ranks high in search engines for multiple keywords in your home country, and audiences are flooding in. That’s great! But you notice that traffic numbers are lower than you want for your international audiences. Why is this happening? What may be missing is website translation coupled with a strong multilingual SEO strategy.

Read more