A slogan. It seems pretty straightforward. Translating a few words, or even a sentence, shouldn’t be all that complicated, right?
And yet we’ve seen countless examples of when localizing slogans has gone awry—from big global brands—illustrating just how tricky translating slogans can be.
Anybody recall Pepsi’s “Come alive with the Pepsi generation” tagline being translated into “Pepsi brings your ancestors back from the grave” in Chinese?Read more