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Gretchen Sampair

Gretchen Sampair

Gretchen Sampair is a Digital Communications Specialist at AMPLEXOR International and based in Wisconsin. Gretchen joined AMPLEXOR in July 2017 and specializes in marketing content for global content solutions.

 

Recent Posts


Global marketing campaigns: Is your approach personalized for each locale?

Written by Gretchen Sampair in Global Content on 16/03/18


You’ve created the perfect global marketing campaign, and now it’s time to unveil it across your 12 key markets. Great! Time to break out the champagne and watch as the new revenue rolls in.

But will your message resonate equally among all your culturally diverse audiences?

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Fireballs, roosters and sing-offs: New Year customs worldwide

Written by Gretchen Sampair in Global Content on 29/12/17


As we begin to wrap up the holidays with a big red bow and prepare for the year ahead, we decided to take a closer look at how different cultures around the globe celebrate the New Year.

After all, New Year’s is about as close to a global holiday as we get. And more to that point, it shows that it’s possible to localize a holiday according to the country and culture in which it’s celebrated.

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Localizing slogans: When language translation gets tricky

Written by Gretchen Sampair in Global Content on 28/11/17


A slogan. It seems pretty straightforward. Translating a few words, or even a sentence, shouldn’t be all that complicated, right?

And yet we’ve seen countless examples of when localizing slogans has gone awry—from big global brands—illustrating just how tricky translating slogans can be.

Anybody recall Pepsi’s “Come alive with the Pepsi generation” tagline being translated into “Pepsi brings your ancestors back from the grave” in Chinese?

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Defining a localization strategy: Translating logos across cultures

Written by Gretchen Sampair in Global Content on 14/11/17


Logos are a key element of a comprehensive localization strategy because they proudly boast your cultivated attitude and brand promise – they represent everything your company stands for. But what do you do if these logos do the exact opposite in another country? What if your cool, fresh image falls flat on the international scene because you failed to address that aspect of marketing localization?

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PRIIPs Key Information Document (KID) Translation – Is your business ready?

Written by Gretchen Sampair in Global Content on 31/10/17


European financial services companies will be required to manage an immense amount of Key Information Document translation once the PRIIPs regulation goes into effect on 1 January 2018. This is a large undertaking; however, there are solutions that can centralize and streamline Key Information Document translation to ensure compliant, standardized, industry-specific information is successfully delivered to consumers across Europe.

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3 critical localization testing methods for software and websites

Written by Gretchen Sampair in Global Content on 24/10/17


When you’re ready to have your software or website adapted for new markets, there’s a lot to consider. For example, what kind of testing will you require to ensure your final product is top notch?

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A great translation project manager possesses these 6 critical characteristics

Written by Gretchen Sampair in Global Content on 10/10/17


Numerous aspects go into a quality translation program, from dedicated linguists to assisting software. But one of the most valuable elements of an effective translation program are great translation project managers. After all, they’re the ones managing almost every facet of your translation process.

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Gain an edge in your website localization strategy: Understanding high-context and low-context cultures

Written by Gretchen Sampair in Global Content on 19/09/17


How does your website localization strategy measure up?  When a company’s website is well catered to its audiences’ linguistic and cultural preferences, it’s like a gold-paved, four-star experience that grandly ushers in customers.

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