Global Content

Karina Martínez Ferber

Karina Martínez Ferber

Karina is Solution Manager Global Content Suite at AMPLEXOR. She is based in Berlin, Germany.
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Recent Posts

3 questions on whether a machine translation solution is right for you

Written by Karina Martínez Ferber in Global Content on 16/02/18

Machine translation solutions have taken the world by storm. With promises for faster turnaround, lower costs and near-human quality levels, it’s easy to see why many businesses ask for it upfront. And it’s only gaining in popularity and sophistication as the technology advances.

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Machine Translation and the professional translator – natural enemies?

Written by Karina Martínez Ferber in Global Content on 09/06/16

Machine Translation technology has been around for a whole lot longer than most people would ever have guessed. It has had more ups and downs than most people in their lives as well. Although it has never been really “dead”, it has simply remained irrelevant to the vast majority of us for decades. And one might justifiably wonder why the same seems to be true for the protagonists of an industry that should have more than just polite interest in this technology: professional translators.

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Crowd, cloud and collaboration – goodbye quality process?

Written by Karina Martínez Ferber in Global Content on 05/05/16

Few technologies have proven really disruptive to the translation business, and often enough not the ones raising the highest expectations. It seems that the ultimate task of the language professional – transporting messages from one language into another unaltered – is still hard to support let alone replace by technology. So why is it that the 3 C’s, Crowd, Cloud and Collaboration, are gathering this amount of interest?

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