Discover a few tips to help make your manufacturing content translation process run as efficiently as a well-oiled machine.
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As a global manufacturer, you face many challenges today. With such emphasis on innovation, product release schedules, supply chain cost management and regulatory compliance, it pays to keep your content translation program as efficient and hands-off as possible.
Here are a few tips to help make your manufacturing content translation process run as efficiently as a well-oiled machine (pardon the industry pun).
1. Improve the source quality of your assets
Try to get all engineers, technical writers, marketing specialists and other content creators to author materials in a consistent way. We recommend style guides (one for each target language, if possible). Look over your terms and check to make sure they’re updated and approved. That way, you’ll have a reliable glossary and terminology bank feeding your translation memory with solid data.
2. Consider automating your translation workflow
The fewer hands-on tasks you’ve got to worry about, the more time you can reclaim. The automation capabilities in advanced translation management technology can help get your products to market faster.
The key to an automated system is eliminating human touch points between these steps in the translation workflow. Automation does not have to mean removing human translators. Rather, it’s all about using a system that anticipates and adapts to the needs of a specific project.
3. Ask about more efficient language review models
If you’re getting bogged down in handling third-party reviews, consider outsourcing it to your translation partner. Also, be sure you consider your localization and review needs based on what makes sense for your company economically and prioritize accordingly.
The most common content types for manufacturing companies include:
Packaging and labeling
4. Use machine translation if it makes sense
When speed to market trumps everything, you might want to consider machine translation, with or without linguist post-editing. If, for instance, you have thousands of pages of product documentation and need to convey the gist, machine translation can save you time and expense. Machine translation engines tend to work especially well with repetitive, technical content—which tends to show up a lot in manufacturing content translation.
5. Get deeper insight with globalization consulting
Not even sure what you need? If you're having trouble understanding your specific challenges, globalization consulting can pinpoint what areas need attention. Our team can zero in on personnel, technology, workflow and more to see what is and isn’t working. You’ll also come away with a plan of action for improving things.
Meet your international market demands
What do you struggle with as a globally expanding manufacturer? Is there anything you’d like specific information about? Connect with us today!
Published on 16/11/2020 Last updated on 16/11/2020
Anastasia Crane has worked in Content Marketing for more than five years, and specializes in topics from software as a service (SaaS) to construction and everything in between. She has a degree in English from the University of Colorado and has spent the last 10 years of her career honing her writing and communication skills.