Localizing your website is crucial for global growth and new market penetration. By ensuring your diverse audiences’ can access information easily in their native languages, you improve SEO and brand affinity, which leads to increased conversions and ultimately greater ROI. If people cannot find your site, or don’t like what they do find, they’ll never become a customer.
Recently, our Website Localization webinar gathered marketing, localization and web development professionals around the topic of global marketing and how to streamline web content management workflows for multiple languages. Exploring today’s localization technologies pros and cons, we shed light on how to determine what localization approach works best for your content.
Simply put, it is the process of refining your website content through culture and language to provide useful and relevant experiences to your users. It involves everything related with preparing your source site for internationalization and the actual management of multilingual content across all your new localized site versions. Some examples are:
You probably have many reasons for considering website translation. In today’s global and digital world having a strong digital presence is key to any brand. Regardless to your business or industry, a website is often the first touchpoint between your prospects and your company.
Whether you are focused on online selling or just informing about your products or services, you need to ensure your message is clearly understood by your visitors. This is where localization comes in – as the differentiator in your marketing and sales efforts. Content – and more importantly – localized content is just as important as user experience and design for a conversion-driven website.
There are three different proven approaches to website localization. While equally effective, you may find one solution fits your needs and business workflows better than the others do.
Whether you are on the cusp of launching your website to new languages or struggling with the current web content translations workflows, we can help you go from local to global. Let our webinar help guide you along the way so you can take the smarter approach to website localization! Access webinar!
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Robert O’Shaughnessy is a Solutions Architect at AMPLEXOR with an extensive background in web development, marketing and translation. Robert’s goal is to help clients arrive at the most cost effective and streamlined solution by leveraging AMPLEXOR’s expansive technology and services portfolio.
Paul McCrory 4min read 26/09/19